"APIs are now at a center piece for businesses to exploit new digital and mobile channels to provide opportunities to create new revenue streams," said
APIs form a channel for new revenue streams from partners and customers. What's historically been lacking, or difficult, has been for non-technical business users to turn an API into a set of products that can be targeted at varied set of partners and customers. The new advances licensing capabilities allow business users to create packages based on specific business goals, channels, and strategies.
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