The assignee for this patent application is
Reporters obtained the following quote from the background information supplied by the inventors: "A web page typically contains references, or hyperlinks, to other parts of the page, other web pages and/or other resources. In particular, portal sites, which are web sites that constitute a convenient starting point for users of the Internet, provide web pages which include large numbers of links to other web pages and/or sites. Typically, some of these links are links to resources associated with sponsors of the portal site, and the operators of the site may generate revenue when users select those links. It is important for a web page designer to have some indication of the usage of those links, that is, the number of referrals or 'clickthroughs' generated by links on the web page. This information is not only important for determining the revenue generated from sponsored links, but is also important for web page design, as the link usage indicates the effectiveness of various kinds of links and the overall design of the web page.
"Currently, link usage is measured by analyzing web server log files, with the result that a count of the number of clickthroughs may be determined for each link over the time period since the previous log file analysis was performed. Thus, for example, a portal site may provide a web designer with a usage count for a given link, and this may be used to determine the revenue owed to the portal site provider from the advertiser associated with the link. However, this method provides a limited amount of information to the site provider and/or web designer. It is desired, therefore, to provide an improved method and system for measuring and displaying link usage, or at least a useful alternative to existing methods and systems."
In addition to obtaining background information on this patent application, VerticalNews editors also obtained the inventor's summary information for this patent application: "One inventive aspect is a method for providing usage data for links in a resource, comprising maintaining link usage data for each of the links within the resource, and adjusting a copy of the resource to incorporate the link usage data associated with each link.
"Another aspect is a method of monitoring link usage, comprising accepting a request to monitor usage of links of a resource, accessing the resource and storing a copy of the resource, adjusting the links of the resource to refer to a link usage server, maintaining link usage data for the links of the resource using the link usage server, and providing, in response to a request, the copy of the resource with the link usage data collected for a period time, the link usage data being incorporated into the copy of the resource so as to be displayed adjacent the corresponding links of the resource.
"Another aspect is a method of obtaining link usage data is provided, comprising submitting a resource identifier to a link usage process, requesting link usage data, receiving the link usage data with a resource associated with the identifier, and displaying the resource adjusted to display the link usage data adjacent the links of the resource.
"Another aspect is a system having components for executing any of the above methods.
"Another aspect is software having code for executing any of the above methods.
"Another aspect is a link usage interface, comprising means for accessing a resource with link usage data, and means for generating a display of a resource with link usage data adjacent the links of the resource.
"Another aspect is a link data system, comprising means for maintaining link usage data for each of said links within the resource and means for adjusting a copy of the resource to incorporate the link usage data associated with each link.
"Another aspect is a link data system, comprising means for maintaining link usage data for each of said links within the resource, means for adjusting a copy of the resource to incorporate the link usage data associated with each link, and means for accessing a server accessible on the Internet.
"Another aspect is a computer-readable medium containing code for controlling a computer to perform a method of providing usage data for links in a resource, the method comprising maintaining link usage data for each of said links within the resource and adjusting a copy of the resource to incorporate the link usage data associated with each link.
BRIEF DESCRIPTION OF THE DRAWINGS
"Embodiments are hereinafter described, by way of example only, with reference to the accompanying figures.
"FIG. 1 is a schematic diagram of an embodiment of a link usage system connected to a web site through a communications network.
"FIG. 2 is a block diagram of the software modules of the system.
"FIG. 3 is a screen dump of a web browser application displaying a web page.
"FIG. 4 is a screen dump of a web browser application displaying an embodiment of a web page link usage page generated by the system.
"FIGS. 5 is a flowchart of the link usage system software, according to one embodiment.
"FIG. 6 is a flowchart of the link usage system software, according to another embodiment.
"FIG. 7 is a flowchart of the link usage system software, according to yet another embodiment."
For more information, see this patent application: Low,
Keywords for this news article include: Software,
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