News Column

MTN Celebrates Social Media

February 5, 2014

Felix Eupal



With Uganda National Examination board (Uneb) releasing the Primary Leaving Examinations last Friday, the entire buzz focused on family and friends calling and texting about what their son, daughter, niece or nephew had scored.

I had almost forgotten that telecommunications company MTN was throwing a party for its geeks. The 15-year-old company had registered over 225,000 fans on Facebook and thought the only way of walking the talk was by giving back to its social media followers.

All one had to do was tweet, facebook, comment and answer a few questions and they would get a pass to the party. I did not want to attend the party simply because I have been on one too many dates where the girl was caressing her phone and typing away throughout the date - giving a minute-to-minute update of the date. Who does that?

The venue was Kati Kati gardens and Fenon Records were in charge of the production. They set up a stage on the far left of the gardens; they had cocktail tables around the place, with serving points in all corners.

NTV's MC Kats and Robin Kisti were the emcees with Robin being the star attraction because of her baby bump, and the fact that she was in a short dress, dancing away like she wasn't five months pregnant.

She joked: "Kampala men don't want to buy pampers, so she had to work".

The telecom giant had lots of airtime to give away; specially branded MTN smart phone S720 and MTN P@d T680 which were given away to lucky fans at the party. The MTN smart phone retails at Shs 179,000 and is fully connected with 350MB of free data. The MTN P@d retails at Shs 349,000 and is fully connected with 1GB free data and includes a protective cover.

All one had to do was tweet, or facebook about MTN and they would win instant prizes.

"We are extremely proud of our momentous social media growth milestones. MTN continues to lead the delivery of a bold, new digital world to our customers as we engage with them on a daily basis through Facebook, Twitter, YouTube, LinkedIn, Google+ and Instagram," said Ernst Fonternel, MTN's Chief Marketing Officer.

On top of that, the drinks and food were on the house. They also had a host of artistes backstage; Maro did his Genda Ewammwe, including a few tracks off his new album I am a Musoga. Fille was there with her He's Got No Money and Where Have You Been.

Navio also had the fans running to him, doing Ngalo, Nawuliranga and his new single Komawo where he features Joanita Kawalya. Rema performed her Ku Kaliba before Coco Finger came on.

The main act was Bebe Cool with his Gagamel band. Clad in a yellow jacket, t-shirt and pants, he worked the crowd, emphasizing his professionalism by using a live band.

He focused more on songs from his Coccidiosis album. MTN promised to celebrate every milestone and, by all standards, it was a great party.


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Source: AllAfrica


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