One the world’s top digital audio publishers has just inked a deal with AdsWizz, a leading technology provider of advertising solutions for the digital radio and audio industries, so it can easily and efficiently monetize its growing global audience.
Under terms of the deal announced in advance of tomorrow’s RAIN Summit and the IAB’s Digital Audio Agency Day in
“Broadcasters of all kinds of Internet audio content – from radio stations to live streams to podcasts – are seeing a surge in audiences from every corner of the globe. They’re eager to translate that into new revenue streams,” said
“We’re proud to work with the Live365 team on optimizing their advertising revenue opportunity,”
Live365’s Internet broadcasting platform is used by thousands of individuals and organizations who collectively create and broadcast more than five thousand radio stations featuring hundreds of genres of music and talk. Millions of people around the world listen to those stations through all kinds of Internet-enabled devices.
“What’s so exciting for us about AdsWizz is that it allows us to monetize our listener base,” said
AdsWizz also provides accurate reporting of impressions, engagement and post-listening behaviors, allowing ad buyers to better optimize their campaigns and broadcasters to better understand their audiences. This means more relevant ads for listeners and a higher return on investment for broadcasters.
AdsWizz is a leading global technology provider of advertising solutions for the digital radio and audio industries. Its server-side solutions and global audio ad exchange offer advertisers unique targeting capabilities and provide audio publishers powerful new ways to monetize their listenership. This has led AdsWizz to quickly become a go-to resource for many of the world’s most prominent ad networks, agencies, and digital audio publishers.
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Read the full story at http://www.prweb.com/releases/2014/02/prweb11550214.htm
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