News Column

Alma Agency Nabs Major Ad Age Nod

February 4, 2014

Staff Reports --


Advertising Age has named Alma as its Multicultural Agency of the Year for 2014, the third time in five years that the Florida advertising agency has been honored by the industry bible. Alma made the publication's A-List in 2010 and 2012.

"This year's recognition is close to our hearts," Luis Miguel Messianu, Alma president and chief creative officer, said in a news release. "It has a special meaning for us as we celebrate our 20th anniversary this week."

The agency's "big-thinking attitude" gave it a 20 percent revenue jump in 2013, Ad Week said.

The recognition "gives us reassurance about the path we chose for Alma -- a path focused on the power of ideas, on our people, on constant innovation and thought leadership," Isaac Mizrahi, Alma senior vice president and managing director, said in the release.

Alma also reaped several other impressive awards in 2013, including a pair of silver lions at Cannes, an Art Director's Club, three FIAPs, six Wave Festivals, and an Effie. Alma was also named Agency of the Year at the 2013 AAF Mosaic Awards, which recognizes multicultural excellence, and won the Project Isaac Award for Innovation at the Clios.

Mr. Messianu was named Diversity Trendsetter at the AAF Diversity Achievement Awards as well.

"Alma is built on curiosity, collaboration and accountability," he said. "After putting our hearts and souls into Alma for 20 years, it's wonderful to be able to reap the harvest."

Founded in 1994, Alma is the sixth largest Hispanic agency, according to Ad Age's Hispanic Fact Pack. The agency's clients include McDonald's, State Farm and Clorox.

The agency added eight new clients to its portfolio in the past year, including Florida Blue's Total Market business.

"We showed them you can think multiculturally, with overarching ideas but several subtleties and cues that make the campaign work strongly in Spanish and English," Mr. Messianu told Ad Age.

Hiring was up 20 percent for the agency in 2013. Staff now consists of 125 employees of 27 nationalities, including executive creative director Alvar Sunol from Spain.

Source: (c) 2014. All rights reserved.

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