Award-winning Elite Bonusing Suite to be used in Boyd Gaming casinos
LAS VEGAS--(BUSINESS WIRE)--
Technologies, Inc. (NYSE: BYI) (“Bally”), a leader in gaming
machines, table-game products, casino-management systems, interactive
applications, and networked and server-based systems for the global
gaming industry, today announced an enterprise-wide systems agreement
Gaming Corporation (NYSE: BYD) (“Boyd Gaming”), one of the nation’s
leading casino entertainment companies.
Boyd Gaming Corporation plans to deploy Bally Technologies' iVIEW Display Manager (DM) with Elite Bonusing Suite across 18 Boyd Gaming casino properties in seven states, including Nevada. (Photo: Business Wire)
The agreement includes deployment of Bally’s award-winning iVIEW
Display Manager (DM)with Elite
Bonusing Suite across 18 Boyd Gaming casino properties in seven
states, including Nevada.
Boyd Gaming will continue expanding its use of Bally’s systems,
slot-monitoring, marketing, player-tracking, and accounting solutions,
as well as Power
Promotions, which enables casinos to offer players downloadable
promotional slot credits.
“After a thorough review process, we believe Bally’s innovative systems
solutions are a great way to differentiate our properties from the
competition,” said Paul Chakmak, Executive Vice President and Chief
Operating Officer of Boyd Gaming. “As a key component of our new Penny
Lane initiative, Bally’s dynamic tools will help us create new and
compelling gaming experiences, allowing us to provide ‘More Bonuses,
More Often’ to our customers.”
iVIEW DM is backward compatible on most gaming devices with a
touch-screen display and provides a way for casino operators to present
self-service player-account access, marketing messages, and secondary
bonus games on the main game screen – without interrupting play, drawing
crowds of thousands, and creating frenzied excitement across the casino.
Elite Bonusing Suite, when combined with iVIEW DM, adds
dramatic new levels of excitement and anticipation to the slot-play
experience with tools such as Virtual
Racing NASCAR®, and DM
Tournaments, which have powered five world record-setting events.
“It is very humbling and rewarding that Boyd Gaming has chosen Bally’s
systems solutions to enhance their technology and take their player
communications and bonusing programs to the next level with our
floor-wide solutions iVIEW DM and the Elite Bonusing Suite,”
said Sethuram Shivashankar, Senior Vice President Systems Research &
Development and Information Technology at Bally Technologies. “We truly
value the opportunity to continue our strong partnership with Boyd
Bally Technologies, Inc.
Founded in 1932, Bally Technologies (NYSE: BYI) provides the global
gaming industry with innovative games, table game products, systems,
mobile, and iGaming solutions that drive revenue and provide operating
efficiencies for gaming operators. For more information, please visit http://www.ballytech.com.
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This news release may contain “forward-looking” statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements.Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company’s filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
NASCAR - NASCAR® is a registered trademark of the National Association
for Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of
NASCAR, Inc. The trademarks Bally, iVIEW, Elite Bonusing Suite, Power
Promotions, and DM Tournaments are marks owned, or under
license, by Bally Technologies, Inc., or one or more of its wholly owned
subsidiaries in the United States or elsewhere.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140203005132/en/
Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Director, Marketing & Corporate Communications
Vice President of Treasury and Investor
Source: Bally Technologies, Inc.