- Company Also Unveils Expansion Plans for Next 24 Months, Plus New
Website and Logo -The 360 Grille & Bar – A casual yet contemporary American
The Lanes – Luxury bowling lanes with leather couches and
cutting-edge audio/visual systems on every lane, creating an upscale,
The Cinegrille – A dine-in movie theater featuring home
Game Room – The latest offering in hi-tech electronic video,
redemption games and prizes.
Latitude LIVE – A live performance theater with a full-stage,
high-end theatrical sound and lighting systems and seating for
170-300+ guests. Features live comedy on Friday and Saturday.
HD Sports Theater – A sports theater with multiple HD screens,
similar to sports books in Vegas.
The AXIS Bar & Stage – A unique bar, dance floor and stage
with weekend performances by the hottest DJs and regional bands.
JACKSONVILLE, Fla.--(BUSINESS WIRE)--
Latitude Global, an award-winning, full-service premier casual
restaurant/entertainment venue operator, today announced that the
organization is undergoing a corporate rebranding to Latitude
360. The rebranding initiative includes a new corporate logo that
will be featured on its website, which links the individual venues and
will help prepare the Company for future growth.
Its three existing locations (Jacksonville, FL, Pittsburgh, PA and
Indianapolis, IN) will also undergo name changes but will continue
providing the same excellent guest experience and wide array of casual
dining and entertainment options that the Latitude brand is synonymous
with – from bowling to cinema to stand-up comedy, and much more. In
connection with the Latitude 360 rebranding the Company announced that
it has identified five promising new locations where it expects to open
additional state-of-the-art facilities over the next two years. The
Company also disclosed that it is in various stages of negotiations for
further expansion of the Latitude 360 brand to other sites around the
country in coming years, as well.
CEO/Founder of Latitude 360 Brent Brown stated, “Transforming our brand
identity to Latitude 360 is the logical next step as we accelerate
planned growth and further expand the Company’s footprint by adding five
exciting new locations around the country. Rebranding as Latitude 360
further emphasizes our 360 EXPERIENCE - a unique, one-of-a-kind,
customer-focused experience our guests enjoy whenever they visit.
“All of your senses will be positively stimulated whether you stop by
for first-rate casual dining at our 360 Grille & Bar, an evening of
upscale bowling on The Lanes, dinner, drinks and a movie at the
Cinegrille digital theater, a stand-up comedy performance at Latitude
LIVE or one of the many other enjoyable and entertaining alternatives.
There are a myriad of ways to enjoy our premier, high-end facilities,
and we find that there is a ripple effect that brings our guests back
for more fun.
“For example, a guest might come to Latitude 360 the first time for an
evening meal with family, but return for a company event or a game-day
experience on a future visit, as one of many examples of how the ripple
effect works. Separate from our rebranding efforts, we are actively
focusing on building our corporate outing and event business, which
already accounts for approximately 20% of total sales, and is growing,”
concluded Mr. Brown.
ABOUT LATITUDE 360 (www.Latitude360.com)
Latitude 360 (LAT) is a leading full-service restaurant/entertainment
company that develops, constructs and operates state-of-the-art premier
venues (from 35,000-85,000 sq. ft.) that appeal to a broad base of
consumers and corporate clients. Its three award-winning locations are
based in Jacksonville, FL, Pittsburgh, PA and Indianapolis, IN. The
Company has identified and expects to open five new locations over the
next 24 months. Latitude 360 proudly employs 500 talented individuals
and its unique 360 EXPERIENCE fuses the magic of exceptional food
and beverage with multiple entertainment options in upscale,
contemporary-designed venues. The wide array of entertainment options
Saul Markowitz, 412-977-8517
Rinderman or Jennifer Neuman
Source: Latitude 360