ONCE, a mobile phone was impressive if it made calls and perhaps took pictures. But soon, you could be carrying the equivalent of a doctor in your pocket.
Health and fitness are the latest weapons in the battle of the smartphones - Samsung's latest device comes with a built-in heart monitor, pedometer and exercise apps.
The phone also features video recording, an upgraded camera, fingerprint recognition for security and a slot for a memory card. However, it is the health functions that are at the cutting edge of the rivalry between the tech giants.
Samsung's S5 can also connect to the firm's second generation smartwatch, the Gear 2. The watch, and the simpler Gear Fit wristband, pick up your pulse from the skin of your wrist and display it on the small screen throughout the day, or during a workout.
The S5 is the latest blow in Samsung's war with Apple, and is intended to go head-to-head with the iPhone. Apple's iPhone 5S, launched last September, introduced fingerprint recognition as a home screen security measure. Samsung's S5 has the same feature - and adds to it by making it possible to use your fingerprint to authorise payments via web firm PayPal.
The S5 contains an upgraded 16 megapixel camera, which compares to 8 megapixels for Apple's iPhone 5S. The handset also records video in 4K resolution - four times sharper than high definition TV.
Unlike the iPhone, it has a slot for microSD memory cards to store and transfer images. But with the iPhone 6 and an Apple smartwatch coming soon, Samsung may not have the upper hand for long.
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