News Column

FuelFX Acquires Austin-Based Datahouse Studios and Pranamedia

February 27, 2014

HOUSTON--(BUSINESS WIRE)-- FuelFX, a multimedia and interactive application firm, announces the acquisition of two Austin media development agencies: Pranamedia and Datahouse Studios.

With 30 years of media and software development strengths, FuelFX, Pranamedia, and Datahouse Studios combine their extensive talents to serve the needs of Austin business with augmented reality, 3D multimedia, virtual simulations, the latest training tools, and e-Learning.

FuelFX offers specialized mobile, multimedia, and interactive representations for complex training, communications, sales, and marketing materials enabling an audience to experience and digest difficult-to-communicate concepts. Applications include virtual guides and instructors who walk around a facility pointing out safety concerns, facility models displaying real-time readings, a view inside a product, demonstrating how the internal components of the equipment work, and digital facility models to better plan and mobilize crisis response.

Datahouse Studios’ wide-ranging success with medical devices, electronics, hardware manufacturing, and semiconductors opens many new business channels for FuelFX. Their 3D services specialize in product visualizations for interactive media, web, and print collateral. “Datahouse is very excited to be a part of FuelFX. We are combining our extensive 3D production process and pipeline experience with FuelFX’s established talent base to coordinate the country’s largest in-house CG production team,” said Luke Gustafson, former Datahouse Studios principal and new Vice President of Creative Development for FuelFX, Austin.

Pranamedia, led by Ron Crose and Eleanor Sawyer Crose, has established a successful litigation graphics services business that works closely with attorneys and expert witnesses to simplify the process of explaining difficult concepts in trials. “Our litigation graphics services will continue encompassing patent law and the development of technology tutorials for law firms, 2D and 3D graphics and animations, on-site trial graphics support, and overall strategy consultations. Combined with the expertise and imagination emerging from FuelFX, we are truly enthusiastic about moving forward,” said Eleanor Sawyer Crose, former Vice President of Pranamedia and new Director of Operations for FuelFX, Austin.

The addition of these two companies will greatly expand FuelFX’s geographic and service footprint as they continue to meet the needs of their current oil and gas, medical and high-tech industry clients.

“It’s a perfect fit,” said Oliver Diaz, CEO of FuelFX. “We’re proud to have joined forces with the talent and practical experience of Datahouse Studios and Pranamedia. We look forward to bringing our cutting-edge 3D media, virtual reality, augmented reality, and custom software development services to the new markets in which they have experienced such celebrated success.”

FuelFX, LLC, is a digital marketing, instructional design and custom software development firm based in Houston, Texas, that provides cutting-edge, strategic, imaginative communication solutions to the energy industry and other technology-intensive business sectors. FuelFX also provides turnkey creative and strategic services for augmented reality for use in training, operational efficiency and marketing. For more information and a comprehensive list of services, visit or follow the company on Facebook, LinkedIn, and Twitter.

For FuelFX

Brad Ginsburg, 713-721-4774

Source: FuelFX

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Source: Business Wire

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