News Column

eBay Enterprise Extends Partnership with Karmaloop

February 27, 2014



Leading global urban fashion retailer drives conversion through eBay Enterprise’s Marketing Solutions

KING OF PRUSSIA, Pa.--(BUSINESS WIRE)-- eBay Enterprise, the leading global provider of omnichannel solutions, including commerce technologies, retail order management, fulfillment and customer care services and marketing solutions for retailers and brands of all sizes, today announced it has extended its partnership with Karmaloop to provide marketing solutions that increase conversion.

Karmaloop is the global leader and largest online reseller of more than 500 underground streetwear name brands and fashion products reaching customers in more than 80 countries. Since 2012, eBay Enterprise has managed fulfillment for the company’s Karmaloop.com, BrickHarbor.com, PLNDR.com, and Boylston Trading Co. sites.

“With eBay Enterprise, we’re able to engage our customers throughout the entire purchase path,” said Chris Mastrangelo, COO, Karmaloop. “We’ve experienced great success with their fulfillment services and have engaged with the eBay Enterprise Marketing Solutions team for usability, analytics, user experience strategy and creative to support optimizing our site experience and drive greater conversion. We’re excited to expand our relationship with them.”

“An optimized user experience that addresses consumer behavior and shopping need is vital to turning today’s hyper-connected consumers from browsers to buyers. Our collaborative efforts with the Karmaloop team will deliver an enhanced consumer experience their customers will love, driving higher conversion and helping Karmaloop grow its business,” states Steve Denton, vice president for eBay Enterprise Marketing Solutions.

About Karmaloop

Karmaloop is one of the world’s largest and most-respected online retailers of “streetwear” (including footwear, apparel and accessories). The company was founded by Greg Selkoe in 2000 and is headquartered in Boston, MA, with an office and TV studio in New York City and a Karmaloop Europe homebase in Denmark. Karmaloop.com sells over 500 men’s and women’s brands to a loyal customer base spanning 80 countries, with Karmaloop online platforms attracting more than 4.5 million unique monthly visitors. Karmaloop, Inc. owns and operates Karmaloop.com, KarmaloopTV.com, PLNDR.com, BoylstonTradingCo.com, BrickHarbor.com, StreetAmmo.dk (soon to be Karmaloop Europe) and Kazbah Underground Brands, and owns 11 private label clothing brands.

About eBay Enterprise

eBay Enterprise is a leading global provider of omnichannel solutions, including commerce technologies, retail order management, fulfillment and customer care services and marketing solutions. Our comprehensive and modular solutions enable brands and retailers of all sizes to deliver consistent consumer experiences across digital and physical retail touch points throughout the entire purchase lifecycle by engaging potential customers, converting browsers into buyers and delivering products with speed and quality. Our expertise in commerce and omnichannel solutions provide our clients with the flexibility and control they need to accelerate sales growth and win with today’s digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has major service offices in Austin, Barcelona, London, Los Angeles and New York. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More information can be found at www.ebayenterprise.com and www.magento.com.





eBay Enterprise

Kelly Henry, 610-491-7474

Corporate Communications

Twitter: @eBayEnterprise

news@ebayenterprise.com


Source: eBay Enterprise


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Source: Business Wire


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