"For the premium viewing ticket, it's not that we're just saying that you now have to vest a little money to come into this area," Bumpas said. "We're really going to give something in return. We're going to enhance people's experience, and you kind of have to take this step when you look to grow an event like this to the next level. That's what we're trying to do."
Bumpas said more details could be released within 30 days about who will perform and what types of activities will available.
By gating the space for premium tickets, organizers will be able to research where people are coming from and why they chose Knoxville to celebrate, Bumpas said.
"From a tracking mechanism, we're going to be able to do research and say who's coming and going," she said. "Where are they coming from? Are they out of town? Are they local? We welcome everyone."
Knoxville Deputy Mayor
"It gives us a better sense who our visitors are and provides a little different visitor experience for a lot of people," Lyons said, "and retains the existing experience for those who want that."
Fireworks will be shot again from the
Spectators will be able to tune into synchronized music from local radio stations. The fireworks display is in its 27th year.
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