PatrÓn is widely recognized for his unconventional, hyper-creative and “humanistic” approach.
“I am a cultural architect using creativity as my tool to help brands shape their own culture and engineer it for the various audiences they serve,” Joshua said. His specialties include
“Ever increasing diversity of products mean increasing targeting of audiences,” PatrÓn says. “There are more niche products serving niche markets. As competitors come in to take away market share, savvy brands react by finding new ways to regain lost niches and acquire new ones. The Hispanic market is the ultimate ‘niche market’ and one that is evolving rapidly, and in the process, is transforming the mainstream.”
PatrÓn predicts the “The Amazon effect” will deeply permeate the entire advertising and marketing industry. “Amazon collects data on buyers’ shopping habits and then it makes buy suggestions anticipating what the customer would want to buy. That is no longer passive marketing. The advertiser is now active in the buying process,” Joshua asserts.
"CMN is thrilled to welcome Joshua to lead our entire approach to creative, to review where we are today and to consider potential strategic changes to our approach and possibly to look into other areas of business we could be target,” said CMN President/CEO
Prior to that, Joshua compiled a remarkable business development streak at Al Punto advertising. Joshua led a team that presented and won nine out of nine business pitches for the agency. Clients included
Patron’s honors and awards include Regional, National and International awards such as Addy’s, NY Festivals, One show’s, Caracol de
Joshua holds a BAFA degree in Art from the
### Media Contact:
347-840-0031 About Cardenas Marketing Network
Cardenas Marketing Network is a multicultural experiential marketing agency that connects consumers and brands through their passion points of music, sports, family, friends and cultural pride.
The award-winning agency has been recognized by Event Marketer’s
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