By a News Reporter-Staff News Editor at Investment Weekly News -- Banks are encouraged to develop targeted financial services and marketing approaches to better serve America's growing women-owned business sector, in a white paper released by Treliant Risk Advisors and the Greater DC Chapter of the National Association of Women Business Owners (NAWBO).
Current estimates place the number of women-owned businesses in the United States at over 8.6 million, with over $1.3 trillion in revenue and a growth rate that has far exceeded the national average in recent years. As this growth trend continues into the next decade, bankers and businesswomen can both benefit from a shared understanding of the distinct challenges these enterprises face, according to the white paper, titled "Banking on Women: Four Obstacles that Banks Can Overcome to Serve a Growing Sector."
"America's women-owned businesses are riding a growth curve," said Treliant Chief Business Officer Susanna K. Tisa. "Banks that eliminate persistent barriers and deliver more customized offerings to these enterprises stand to grow with them."
"Many woman-owned businesses have varying definitions of success," said Jennifer Brand, President of NAWBO Greater DC. "This white paper examines this truth our organization embraces in relation to strengthening business opportunities among banks and financial institutions with the women business owner market. Thanks to our partners at Treliant, we are able to provide this white paper so banks, financial institutions, and others providing services to women business owners can benefit from understanding the definitions of success and long term growth goals of the women-owned businesses they seek to support."
Keywords for this news article include: Investment and Finance, Treliant Risk Advisors LLC.
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