Expanding “The Island at Pigeon Forge” Tourist
SAVANNAH, Ga.--(BUSINESS WIRE)--
Paula Deen Ventures (PDV) announced today its first new business “Paula
Deen’s Family Kitchen,” a new restaurant and retail operation at “The
Island in Pigeon Forge;” a family-friendly real estate project developed
by Darby Campbell and Bob McManus, in Pigeon Forge, Tennessee. Pigeon
Forge is the gateway community for Great Smoky Mountains National Park
and is the location of the famed Dollywood theme park.
With a projected design, construction and yearly operation budget of
nearly $20 million, the 20,000 square foot Paula Deen’s Family Kitchen,
scheduled to open in late summer 2014, marks new expansion of the Deen
family’s renowned Savannah, Ga., restaurant and retail operation.
“The Island in Pigeon Forge,” whose initial components opened in 2013,
will add significant economic growth to the region, as hospitality,
restaurants and lodging are the area’s largest sources of revenue.
In this new venture, the Deen project will join other hospitality and
retail leaders such as Jimmy Buffet’s Margaritaville Hotel and
Build-A-Bear, along with a range of retail and dining operations. Also
at the development is the Great Smoky Mountain Wheel, an observation
wheel attraction reminiscent of the famed London Eye.
“We know that sharing Paula’s love and hospitality with her beloved fans
and friends will be a great addition to our new development in Pigeon
Forge,” said Campbell. “Together, we can develop Paula Deen retail and
restaurants that capture the imagination of Paula’s massive fan base and
Pigeon Forge’s huge tourist community,” comments McManus.
Pigeon Forge has more than 10 million visitors a year, and more than 2.5
million people stay overnight in the city.
“This restaurant and retail expansion is a 'sweet spot' for Paula Deen
Ventures,” says Paula Deen Venture CEO Steven Nanula. “When we met the
team at ‘The Island in Pigeon Forge,’ we found an entrepreneurial spirit
that was very similar to the passion and drive that fueled the growth of
Paula Deen’s restaurant The Lady& Sons which celebrates the beginning of
its business with this year’s 25th anniversary,” Nanula said.
Along with this project, Nanula and PDV are exploring additional
expansion opportunities in a range of categories in the months to come.
About Paula Deen Ventures
Paula Deen Ventures partners with world-class product lines, food
manufacturers and various media properties to deliver great products to
her fans. Deen has sold over 8,000,000 copies of her 14 cookbooks and is
supported by one of the largest social media followings on Facebook,
Twitter and Pinterest, on which one of her most recent recipes was the
most ‘re-pinned’ globally. The Savannah, Georgia restaurant, The Lady &
Sons, founded with her sons Jamie and Bobby Deen, remains one of the
country’s most popular regional restaurants. Paula Deen Ventures is
headquartered in Savannah, Georgia with offices in New York.
The Rose Group
Elana Weiss-Rose, 310-280-3710
Source: Paula Deen Ventures