Face Retirement App From Merrill Edge® Helps Users
Face Aging and Gives a Glimpse of the Future With Tools to Take Control
of Their Retirement
View a futuristic image of what they may look like in the years to
Educate themselves on the forecasted costs of living when they are at
any specific age.
Learn about their options to begin saving and investing today.
Bravely share pictures of their future self on Facebook and Twitter
NEW YORK--(BUSINESS WIRE)--
In an ongoing effort to motivate Americans to face the realities of
costs related to retirement, today Merrill Edge® introduced
Face Retirement mobile app. This new app builds on the success of
the web-based Face
Retirement tool originally launched in 2012 and recently upgraded.
Almost 1 million individuals have used the tool, with 60 percent of them
choosing to learn more about retirement and beginning to plan for the
future. The new experience for 2014 starts by giving users a life-like
3D animation of their future self, enabling them to envision every
wrinkle they could encounter at their retirement age – and beyond.
“It’s an eye-opening experience to see what you may look like 40 years
in the future,” said Alok Prasad, head of Merrill Edge. “Stanford
University research – and the experience of thousands of Merrill
Edge customers – show that people brave enough to look into the crystal
ball are much more likely to take control of their retirement planning.
It’s a vivid reminder that everything you do today impacts your future.”
The new Face Retirement app, available for free download in the Apple
App Store, simply asks users to input their age and gender and use their
smartphone camera to snap a selfie. With this information, 3D imaging
technology goes to work creating a life-like image that can be aged
further into the future than most people care to think about. Users can
The vast majority of mass affluent Americans have a long way to go to
reach their retirement goals, and increasing numbers of mass affluent
are planning to retire later than they originally anticipated, according
to the Merrill
Edge Report. In 2011, 47 percent of mass affluent Americans said
they were actively delaying retirement and that number ballooned to 61
percent by fall 2013. That’s why the Face Retirement tool is intended to
educate people in a fun and engaging way, and begin to get them ready to
face their retirement.
Merrill Edge is a streamlined investment service that
provides customers with the investment insights of Merrill Lynch and the
convenience of Bank of America banking to help simplify their financial
life. With Merrill Edge, customers can see their Merrill Edge investment
and Bank of America bank accounts on one page online, along with access
to tools, research, support and competitive pricing for online trades.
If customers prefer to receive professional advice and guidance to help
simplify pursuing their investment goals, Merrill Edge Roadmap™ allows
them to work one-on-one with a licensed Merrill Edge Financial Solutions
Advisor™. Financial Solutions Advisors work with customers to design a
personalized action plan with specific recommendations tailored to their
Bank of America
Bank of America is one of the world's largest
financial institutions, serving individual consumers, small- and
middle-market businesses and large corporations with a full range of
banking, investing, asset management and other financial and risk
management products and services. The company provides unmatched
convenience in the United States, serving approximately 50 million
consumer and small business relationships with approximately 5,100
retail banking offices and approximately 16,300 ATMs and award-winning
online banking with 30 million active users and more than 14 million
mobile users. Bank of America is among the world's leading wealth
management companies and is a global leader in corporate and investment
banking and trading across a broad range of asset classes, serving
corporations, governments, institutions and individuals around the
world. Bank of America offers industry-leading support to approximately
3 million small business owners through a suite of innovative,
easy-to-use online products and services. The company serves clients
through operations in more than 40 countries. Bank of America
Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
Visit the Bank of America newsroom for more Bank
of America news.
Banking products are provided by Bank of America, N.A., and affiliated
banks, Members FDIC and wholly owned subsidiaries of Bank of America
Merrill Edge®is available through Merrill
Lynch, Pierce, Fenner & Smith Incorporated (MLPF&S), and consists of the
Merrill Edge Advisory Center (investment guidance) and self-directed
MLPF&S is a registered broker-dealer, Member SIPC and wholly owned
subsidiary of Bank of America Corporation.
Are Not FDIC Insured
Are Not Bank Guaranteed
May Lose Value
© 2014 Bank of America Corporation. All rights reserved.
Reporters May Contact:
Kristen Georgian, Bank of America,
Source: Bank of America