News Column

New Merrill Edge® Mobile App Uses 3D Technology to Put Retirement Planning in Your Hands

February 26, 2014

Face Retirement App From Merrill Edge® Helps Users Face Aging and Gives a Glimpse of the Future With Tools to Take Control of Their Retirement



NEW YORK--(BUSINESS WIRE)-- In an ongoing effort to motivate Americans to face the realities of costs related to retirement, today Merrill Edge® introduced the new Face Retirement mobile app. This new app builds on the success of the web-based Face Retirement tool originally launched in 2012 and recently upgraded. Almost 1 million individuals have used the tool, with 60 percent of them choosing to learn more about retirement and beginning to plan for the future. The new experience for 2014 starts by giving users a life-like 3D animation of their future self, enabling them to envision every wrinkle they could encounter at their retirement age – and beyond.

“It’s an eye-opening experience to see what you may look like 40 years in the future,” said Alok Prasad, head of Merrill Edge. “Stanford University research – and the experience of thousands of Merrill Edge customers – show that people brave enough to look into the crystal ball are much more likely to take control of their retirement planning. It’s a vivid reminder that everything you do today impacts your future.”

The new Face Retirement app, available for free download in the Apple App Store, simply asks users to input their age and gender and use their smartphone camera to snap a selfie. With this information, 3D imaging technology goes to work creating a life-like image that can be aged further into the future than most people care to think about. Users can then:

  • View a futuristic image of what they may look like in the years to come.
  • Educate themselves on the forecasted costs of living when they are at any specific age.
  • Learn about their options to begin saving and investing today.
  • Bravely share pictures of their future self on Facebook and Twitter for fun.

    The vast majority of mass affluent Americans have a long way to go to reach their retirement goals, and increasing numbers of mass affluent are planning to retire later than they originally anticipated, according to the Merrill Edge Report. In 2011, 47 percent of mass affluent Americans said they were actively delaying retirement and that number ballooned to 61 percent by fall 2013. That’s why the Face Retirement tool is intended to educate people in a fun and engaging way, and begin to get them ready to face their retirement.

    Merrill Edge

    Merrill Edge is a streamlined investment service that provides customers with the investment insights of Merrill Lynch and the convenience of Bank of America banking to help simplify their financial life. With Merrill Edge, customers can see their Merrill Edge investment and Bank of America bank accounts on one page online, along with access to tools, research, support and competitive pricing for online trades. If customers prefer to receive professional advice and guidance to help simplify pursuing their investment goals, Merrill Edge Roadmap™ allows them to work one-on-one with a licensed Merrill Edge Financial Solutions Advisor™. Financial Solutions Advisors work with customers to design a personalized action plan with specific recommendations tailored to their investment needs.

    Bank of America

    Bank of America is one of the world's largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 50 million consumer and small business relationships with approximately 5,100 retail banking offices and approximately 16,300 ATMs and award-winning online banking with 30 million active users and more than 14 million mobile users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

    Visit the Bank of America newsroom for more Bank of America news.

    www.bankofamerica.com

    Banking products are provided by Bank of America, N.A., and affiliated banks, Members FDIC and wholly owned subsidiaries of Bank of America Corporation.

    Merrill Edge®is available through Merrill Lynch, Pierce, Fenner & Smith Incorporated (MLPF&S), and consists of the Merrill Edge Advisory Center (investment guidance) and self-directed online investing.

    MLPF&S is a registered broker-dealer, Member SIPC and wholly owned subsidiary of Bank of America Corporation.

    Investment products:

    Are Not FDIC Insured     Are Not Bank Guaranteed     May Lose Value


    © 2014 Bank of America Corporation. All rights reserved.




    Reporters May Contact:

    Kristen Georgian, Bank of America, 1.617.434.0234

    kristen.e.georgian@bankofamerica.com

    Source: Bank of America


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