News Column

Logo to eclipse finance

February 26, 2014

AnÉl Lewis

Metro Writer

THE CITY of Cape Town meets today to table its draft budget for the |next two financial years but the item likely to spark the most lively debate is the proposed new logo.

ANC councillor Bheki Radebe confirmed the ANC might apply for a High Court interdict if the proposed logo got the nod from the council.

Councillors will be asked to approve the new corporate identity and pay-off line, officially unveiled at a press conference on Monday.

The recommendation will appear on the "white" agenda, meaning it will be discussed in the council chamber with the media and public present.

Before the Cape Argus published a version of the proposed logo last week, the item was scheduled to appear on the "green" agenda and would have been dealt with during a closed meeting.

The proposed logo has drawn mixed reactions, with many asking why there was not greater public participation before it was approved by the mayoral committee.

During the press briefing on Monday, mayor Patricia de Lille explained the new corporate identity was based on the values supported by the city's five-year Integrated Development Plan and these had emerged during an extensive public participation process.

Andre Fourie of the Freedom Front Plus wanted to know why officials had been working on the rebranding strategy for two years but councillors would get to see it only at a council meeting.

If approved, the new logo will be phased in over the next few years. The city has indicated R7.2 million had been allocated to start the implementation of the new corporate identity.

Cape Argus

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Source: Cape Argus (South Africa)

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