News Column

Live Gamer Incorporates MasterCard® MasterPass™ to Further Digital Monetization Services

February 26, 2014

Digital Content and Interactive Entertainment Customers Across North America and Europe Provided Enhanced Checkout Services

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NEW YORK--(BUSINESS WIRE)-- Expanding its digital content service offering, Live Gamer, Inc. (“LGI”) has partnered with MasterCard to incorporate MasterPass™, a digital payments service that allows consumers to use any payment card or enabled device to discover an enhanced shopping experience. The expanded offering provides LGI’s customers in the digital content and interactive entertainment industries in North America and Europe the opportunity to provide their consumers a convenient and secure payment option via the web or on a mobile device.

With MasterPass, shoppers can pay for the things they want with the security they demand, through the simple click of a mouse, touch of a tablet or tap of a smartphone. Shoppers’ preferred payment and shipping information is securely stored within the digital service, which is readily accessible when they click on the “Buy with MasterPass” button and log into their accounts. This faster, more efficient experience leads to less shopping cart abandonment, increased sales and enhanced consumer loyalty. MasterPass is available immediately for LGI customers and easily integrates into both the Elements and Pay+ platforms.

“MasterPass was developed to meet the evolving payment needs of the new digital commerce ecosystem in which consumers expect the same secure and convenient payment experience regardless of where or when they’re making a purchase,” said Ed Olebe, Group Head, U.S. Emerging Payments, MasterCard.

“When it comes to digital content, consumers are extremely particular in getting what they want, when they want it. The greatest benefit of working with MasterPass means that we’re able to remove the complications from the transaction process so that the consumer can get what they want faster, which is a top priority for the content provider,” said Andrew Schneider, president and co-founder of Live Gamer.

Cardholders can sign up at www.MasterCard.com/MasterPass or on the Live Gamer site at www.livegamer.com.

MasterPass is a digital service that allows consumers to use any payment card or enabled device to discover enhanced shopping experiences that are as simple as a click, tap or touch – online, in-store or anywhere. The MasterPass suite of services includes: MasterPass checkout services to provide merchants a consistent way to accept electronic payments regardless of where the consumer may be; MasterPass-connected wallets to enable banks, merchants and partners to offer their own wallets; and, MasterPass value added services to enrich the shopping experience before, during and after checkout.

About MasterCard

MasterCard (NYSE:MA), www.mastercard.com,is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.

About Live Gamer, Inc.

Live Gamer’s mission is to stretch the boundaries of what’s possible and profitable in the ever-evolving economy for digital goods, content and services on a global basis. With the vast capabilities of a dynamic, talented and global team, Live Gamer delivers a broad set of e-commerce solutions to clients across industries including games, media and entertainment and finance and technology, all around the world.

Headquartered in New York with offices around the world, Live Gamer is led by a strong management team with proven success in the digital space. With more than 120 enterprise clients transacting in more than 180 countries, Live Gamer’s goal is to be the partner of choice for monetizing and optimizing new streams of revenue for leading digital businesses today.

For more information on the company and its services, please visit www.livegamer.com.




Live Gamer Media:

Cristina Dunning / Rob Checkal

+1 503-507-4758 / +1 646-568-3184

livegamer@hotwirepr.com

or

MasterCard

Sarah Ely, 914-249-6714

Sarah_ely@mastercard.com

Source: MasterCard


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