New report challenges health sector to catch up with other industries'
use of data, evidence and technology to personalize services.
"If we are going to bring our health system into this century we need to learn from the practices of other sectors and begin to take advantage of their experiences with customer engagement and service as well as the information and technology that is available to us," said
The thought paper investigates the advancement of digital communication technologies and points to increasing evidence that individuals are ready to manage their own health and wellness and are actively seeking out strategies and tools to change the way they access health services. The Centre outlines several steps for governments, health professionals and providers to accelerate the "personalization" of systems, including:
• Put the patient in charge of their health information and care decisions - not providers. • Treat patients, not the disease they have. "One size does not fit all" in diagnoses and treatment. • Incent providers for outcomes, not the number of services they deliver. • Join the 21st Century and get digitally connected. • Engage citizens in decisions about services paid for by government.
"There is great innovation happening right across the country in health care, but it's limited and way behind other sectors," said Snowdon. "These new approaches will improve patient care, outcomes, and save the system money. Most of all, we'll start to empower patients to take ownership of their own health."
You can access the Executive Summary and White paper at http://sites.ivey.ca/healthinnovation/thought-leadership/white-papers/
Some examples of personalization in action include:
"Kayne arrived into the world at 28 weeks old as a result of unexpected
complications during my pregnancy. He was in the NICU for 300 days.
During this very difficult time, we couldn't understand why the doctors
and nurses, who were providing his care and making decisions, were
constantly dismissing us from the room. We fought against a number of
decisions being made, including multiple recommendations for a DNR
order. The medical team eventually came to accept that my husband and I
were going to be involved in our son's care, after his Primary Care
Physician announced his respect for our abilities to care and make
decisions for our child. Another physician even acknowledged he changed
the way he approached family care meetings as a result of this
experience. Kayne is now 5.5 years old."|
- Stacy, Ontario Mother
"If health care took a page from the insurance or banking sector,
patients would get to choose the way in which they want to access
services and how they receive care. In the banking sector we no longer
stand in line to see a teller. Banks now provide access online, through
ATM machines, special services for businesses, various investment
packages based on risk, and if you need extra help, you can still see a
teller. In health care, we still rely on calling our doctor's offices
and making an appointment. We should be enabling providers and
patients to book appointments online, use |
"NexJ Connected Wellness enables exactly the kind of connected
personalization in this report. The solution allows people to be
informed about their health conditions, educated about their treatment
options, and ultimately empowered to participate in managing their own
health and wellness. A wealth of evidence has proven that activating
people in their own health and wellness reduces costs while improving
outcomes and patient experience. We are excited to be working with the
To speak with
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