The news, coupled with more details about the company's strategy in its services business, helped send shares in BlackBerry surging more than 9 percent.
The lower-end Z3 smartphone, priced at under
Codenamed Jakarta, the device would go on sale in April in
"It's a 3G phone, and we have a plan to expand the phone to different parts of south-east
BlackBerry, once a must-have device for every business executive and government official because of its pioneering secure e-mail service, has haemorrhaged market share to Apple's iPhone and rival devices running on Google's Android software.
Opening its admired BBM messaging service to other operating systems - with
Chen appeared on stage with
The Q20, available before the end of the year, would have a traditional BlackBerry layout, aimed at the company's original core business and government customers, Chen said.
The reintroduction of Blackberry's traditional keyboard was at the top of customers' wish list, he said.
The line of keys that included the Menu, Back, Send and End buttons, with a trackpad, had been dropped on its high-end Q10 keyboard device launched last year.
The lack of the familiar keys, coupled with the device's new BlackBerry 10 operating system, had left many long-time fans disenchanted.
Chen's strategy is to focus more on its profitable services segment that helps its large government and corporate clients manage and secure mobile devices on their internal networks.
Admitting the company had spread itself "a little too thin", he said it would focus on the 30 percent of the enterprise market where the strength of BlackBerry's operating system in terms of security played best - regulated industries like banking and telecommunications, and government.
"We don't want to lose the rest of the market… but for the next 18 months I think you see us very much intent on going back and winning the regulated industries," he said.
He also unveiled changes to the company's mobile device management tool for companies and government, taking prices lower with the aim of winning back some of the market share lost to competitors. - Reuters
Most Popular Stories
- Crimean Referendum Violates International Law: Obama
- Social Media Can Help a Company's Credit Line
- Fuentes Makes NAHREP's Top 10 List
- Alfredo Ramos Martínez, Mexican Muralist, Symposium at Scripps
- Juanes Back to Singing About Love
- Hispanic Unemployment Eased in February
- Darrell Issa Apologizes to Elijah Cummings
- Florida Insurers Reach Out to Hispanics
- 2 Million Long-term Jobless Have No Benefits
- Boeing Freezes Nonunion Workers' Pensions