WASHINGTON, Feb. 26 -- The American Bankers Association issued the following news release:
In recognition of America Saves Week, the American Bankers Association today announced the top three winners in its national "Lights, Camera, Save!" video contest. The winning videos were revealed through the association's financial literacy YouTube channel. http://bit.ly/1eYJTX5
The judging panel, which consisted of personal finance and marketing experts, awarded Oskar Velazquez De Leon the grand prize for his video, "Advice from My Car." Velazquez De Leon, from Mesa, Ariz., was a national finalist after winning first place at the U.S. Bank branch in Mesa.
"In only a minute and a half, Oskar's video walks you through the steps teens can take to start saving," said Frank Keating, ABA president and CEO. "Oskar's video will inspire other kids and teens to start their savings journey."
The "Lights, Camera, Save!" judging panel awarded the national grand prizes as listed below:
- First Place Winner--$5,000 savings fund
Oskar Velazquez De Leon, "Advice from My Car"
2014 winner slide.JPGU.S. Bank (Mesa, Ariz.)
Highland High School -- $1,500 school donation
- Second Place Winner--$2,500 savings fund
Zach Gavin, "The Wallet"
Savings Bank of Walpole (Keene, N.H.)
Keene High School -- $750 school donation
- Third Place Winner--$1,000 savings fund
Gregory Foster, "Learn How to Save"
Woodhaven National Bank (Fort Worth, Texas)
Young Men'sCollege Preparatory Academy -- $300 school donation
In addition to the national grand prizes, the contest also included a Bankers' Choice Award. The videos were screened at the association's National Conference for Community Bankers last week and the bankers in attendance selected Velazquez De Leon's video as the winner.
The campaign, which launched in 2010 as an offshoot of ABA's Teach Children to Save program, is a unique competition that encourages kids to use video to communicate the value of saving and motivate their peers. More than 120 banks and branches from 44 states hosted local levels of the competition and selected a winner to represent their bank to compete at the national level. Keating attributes LCS' success to the bankers' efforts in promoting and hosting the contest locally.
The parent program, Teach Children to Save, is a national campaign to organize banker volunteers in efforts to educate young people about the importance of developing a lifelong savings habit. This year the program will celebrate its 18th anniversary on April 11. Since 1997, it has reached 6 million young people with the help of more than 130,500 banker volunteers.
For more on the contest, visit http://www.aba.com/Engagement/pages/LCSInfo.aspx.
Note to Editors: View the grand prize announcement video: www.youtube.com/TeachChildrentosave
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