"A-B and the
A-B InBev reported a
Industrywide U.S. sales to retailers fell 1.8 percent last year, and A-B InBev's sales to retailers in the U.S. fell 2.9 percent.
Its two biggest brands, Bud Light and Budweiser, lost market share in the U.S. last year, but Brito said he sees volume improvement as the economy improves. "The U.S. remains a great market for us," he said in the call. "We see an improving industry ... compared to 2013 because of the economy getting stronger."
The brewer's largest U.S. brand, Bud Light, launched a new advertising campaign this year with the tagline: "The perfect beer for whatever happens." Brito said the reception of the new campaign has been well received by consumers since it debuted in its Super Bowl advertising.
Following strong sales for Bud Light Lime Lime-A-Rita, introduced in 2012, and Straw-Ber-Rita, introduced last year, A-B InBev recently expanded the 'rita malt beverage lineup with Cran-Brrr-Rita, Mang-O-rita and Raz-Ber-ita.
"We have a pipeline of innovation that gets better every year," Brito said.
The first quarter of 2014 has been tough in the U.S. due to cold weather, executives said in the call. But the company expects to see an extra boost due to better global growth and the World Cup, especially in
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