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ArcelorMittal ranks in league of world's most valuable brands

February 25, 2014

ENP Newswire - 25 February 2014

Release date- 24022014 - ArcelorMittal has been named one of the world's strongest and most valuable brands.

The company reached the top 300 of Brand Finance's global ranking of the leading brands for the first time this year, rising 26 places to 283, from 309 in 2013. The ArcelorMittal brand was valued at US$4.8bn

According to the Brand Finance ranking, ArcelorMittal's brand value accounts for 11% of the company's value; including tax amortisation benefit (TAB), the brand was valued at US$6.1bn.

ArcelorMittal remains first among its selected peer group, with Nippon Steel ranking at 388 and ThyssenKrupp at 496.

The Brand Finance Global 500 is an annual study conducted by brand valuation consultancy Brand Finance. The world's biggest brands are put to the test and evaluated to determine which are the most powerful and most valuable.

Brand Finance calculates brand value by determining the royalties a corporation would have to pay to license its brand if it did not own it, known as the 'royalty relief' method. As well as a brand value, each of the 500 brands in the table is accorded a brand rating; a benchmark of the strength, risk and potential of a brand relative to its competitors, similar to a credit rating.

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Source: ENP Newswire

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