Cristiano Ronaldo’s CR7 Video Club Is Available Through innovator VMS
Communications in partnership with Global Mobile Leader Urban Planet
Mobile, and Slooce Technology
Cristiano Ronaldo, the world’s best footballer and two-time Ballon D’Or
winner, recognizes the power of mobile technology for reaching beyond
his current global fan base of more than 120 million people. Exploiting
innovative new technologies, CR7 Video Club will be available to basic,
feature, and smartphones worldwide. With 70% of the world still
accessing mobile through non-smartphone devices, VMS understands that to
reach more of his global fans, CR7 Video Club must be available to all
devices. With more than 7 Billion mobile phones in the world, VMS knows
mobile is the best technology for giving his fans better access to the
quality, exclusive content they desire.
CR7 Video Club offers fans, through a subscription, the opportunity to
see exclusive video content of Cristiano Ronaldo at work and at play.
Every day a short video will be sent directly to his fans on the device
they already carry. Additional value added football content will be
included with the subscription.
VMS Communications exploits their patent pending video compression and
delivery system to make media rich, exclusive Cristiano Ronaldo videos
available through a basic SMS delivery to feature and basic phones.
Diego Guarderas, COO of VMS Communications, explains, “Cristiano Ronaldo
has the largest fan base of any sports figure today. That fan base is
global. To provide fans with the connection they want, Cristiano Ronaldo
knows he has to make his exclusive content available on the most widely
used device in the world, which is the mobile, whether basic, feature,
or smartphone. We are able to assist him with this because of our patent
Urban Planet Mobile, a worldwide, award winning, mobile content creator
brings value added, high demand content to the CR7 Video Club along with
global distribution relationships. “When we got the call to get involved
in CR7 Video Club, we were already working on football programming, so
the timing and opportunity were perfect for us,” says Brian OliverSmith,
CEO, Urban Planet Mobile.
With Slooce Technology providing a powerful distribution and delivery
system, the CR7 Video Club reaches fans around the globe seamlessly with
advanced delivery solutions.
VMS Communications and partners will make the official announcement of
the CR7 Video Club at the GSMA Global Mobile Congress in Barcelona,
Spain, February 24th – 28th, 2014. The
GSMA is the world’s largest gathering of mobile operators, distributors,
content providers, and device manufacturers.
VMS Communications specializes in the design, creation, production, and
distribution of audiovisual content to mobile devices and has developed
software for the compression of 2D and 3D animations, as well as,
digital processing of television or any other type of footage. VMS
creates worldwide “pay by mobile” Subscriber Clubs with the purpose of
keeping fans engaged with their favorite sports games, TV shows,
celebrities, musicians, or any other type of content.
Urban Planet Mobile is a leading provider of quality value added content
to global mobile audiences with the world's largest, most awarded, and
most widely distributed library of value added educational content
designed for basic, feature, and smartphones. With products available
worldwide and business in 38 countries and growing, Urban Planet
Mobile’s pioneering audio with SMS delivery is globally recognized and
awarded for innovation.
Slooce Technology is a premier provider of interactive mobile messaging
solutions and services worldwide. Slooce focuses on creating a polished
user experience and building mobile services that are robust and
reliable. Slooce’s mobile technology expertise enables clients to create
new and innovative mobile services quickly and cost-effectively, and
deliver them to any mobile device.
For more about the CR7 product, visit http://vmscommunications.com/cristianoronaldovc/
Urban Planet Mobile
Will Gordon, 919-237-2755
Sebastian Cordovez, 305-503-3129
Source: Urban Planet Mobile