"We're taking the kind of private placement deals usually found in hedge funds and making those deals available to the public," said Propellr CEO
Propellr enters the investment crowdfunding market with
Propellr plans to build on this model, offering alternative asset investments in other industry sectors within the next six to 12 months. The platform architecture was designed and built by a team of experienced startup engineers and entrepreneurs who bring smart technology solutions made exclusively for today's investors in a heavily regulated and changing industry.
"It's simple, powerful and intuitive so investors can spend more time considering high-quality opportunities and less time worrying about whether a deal has been rigorously vetted," said
Unlike traditional brokerage houses and investment firms, who are in the business of selling, and unlike the vast majority of crowdfunding platforms, who lack the financial services expertise to do more than operate as passive electronic bulletin boards, Propellr actively helps people invest alongside seasoned professionals. The firm does this by breaking from several long-accepted industry norms in its approach and methodology.
•All deals are sourced internally, not through a third-party matchmaker •Layers of fees & commissions typically paid to middle men are eliminated in order to pass those savings directly to investors •Interests are overly aligned between firm management and its investors; Propellr invests a minimum of 10% in every deal
"We treat investors' money like our own because, frankly, it is. We buy right alongside our investors and put our own money into every deal. That's virtually unheard of with traditional investing and with today's crowdfunding platforms. When there's shared skin in the game, it creates the right conditions to propel wealth-building opportunities for everyone," said Lippiatt.
Propellr's record of performance is the result of its commitment to rigorous and exhaustive due diligence. Propellr executives separate the good investments from the mediocre and risky, a key concern for investors unfamiliar with alternative assets and others who naively look to crowdfunding like it's a lottery ticket.
"In 2012, unregistered Regulation D offerings raised
Propellr is a
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