Powerful new technology on display at Mobile World Congress
BARCELONA, Spain--(BUSINESS WIRE)--
Expway, the world's leading software vendor focused on mobile broadcast,
announced the first public demonstration on Intel platforms at LTE
Broadcast, a 3GPP standard also known as eMBMS. End-users benefit by
having new choices available to them and operators benefit from new
revenue opportunities whilst dramatically reducing their cost-to-scale
delivery of content to multitudes of end-users. This demonstration of
Expway's eMBMS middleware runs on Intel's LTE platform with the Intel
XMM 7160 modem and takes place during Mobile World Congress in
Barcelona, Spain, on February 24-27, 2014.
The integrated eMBMS solution allows carriers to lower their
cost-per-bit by offloading up to 20 percent of mobile video traffic and
other large files without requiring new infrastructure. It is
tailor-made for situations where multiple subscribers are accessing the
same content simultaneously, without clogging the network, even as the
number of receiving devices increases dramatically.
“By 2017, 70% of all mobile traffic will be video content. Therefore,
video broadcast and multicast will be an essential service in LTE
carriers’ future offering,” said Stefan Butz, General Manager Marketing
and Product Planning of Intel Corporation. “Through our integration with
Expway, our device customers will be able to offer the robust
functionality of eMBMS to their carrier customers, widening the suite of
services they can offer to their subscribers.”
eMBMS Device Middlewarecontrols the eMBMS LTE modem and
receives and decodes the eMBMS streams. It stores or displays the
received content through a separate Video Player. In contrast to
traditional unicast broadcasting systems, LTE eMBMS is designed to work
better as the popularity of the delivered online content grows.
The eMBMS demonstration will take place at the Mobile World Congress, at
the Intel booth number 3D30 in Hall 3. Expway representatives will also
be onsite (Hall 5, Stand B 71). For more information, contact Expway at firstname.lastname@example.org.
EXPWAYis the world leader in Mobile
Broadcast and Multicast Solutions. Telecom operators such as NTT
DoCoMo, broadcasters such as NBC Universal, and ODMs such as Samsung use
them. Expway solution will power more than 100 million devices in the
next five years. Expway has an international presence with sales offices
in the US, Japan and South Korea.
Ulla Saari, Tel: +33-6-11-36-05-31
VP Sales &