The top smartphone company coyly announced to journalists an "Unpacked 5" event for the opening day of the
"We are holding a global launch event of our new flagship product," its invitation said, using a well-worn technique of not naming the smartphone so as to build anticipation.
The South Korean group sold 300m smartphones last year, 31% of the nearly one billion sold globally and double archrival Apple's 15.6% share, according to US technology research house
The Galaxy S5 is variously rumoured to have a fingerprint scanner on the home button; a 5.24-inch, full high-definition display; a water and dust-proof case and a 16 megapixel camera.
At the same time, the industry anticipates that Samsung will reveal the latest, possibly thinner, version of its smartwatch, the Galaxy Gear 2, after the first version failed to win over many users.
New smart device
It will be one of an array of new "smart devices" to launch at the show, analysts predict, as manufacturers seek alternative sources of revenue during a slowdown in the well-developed smartphone market.
A report by
It said mature markets such as
Behind the glitz of the Samsung launch and its battle with Apple, which traditionally skips the show altogether, analysts point to two developments in the sector: the rise of big Chinese manufacturers, and the growing importance of Internet companies.
"Chinese companies are looking beyond their own borders to scale up," said
Advertising and growth
"Suddenly, mobile is not this separate industry from the Internet and technology, it is part of the same mix," said
"We can see smartphones are now ubiquitous. We can see they are something consumers interact with throughout the day, wherever they are, including when sitting at the desk," he added.
"That is fundamentally different for media companies, for communications companies, for retail companies and for pretty much every blue chip that wants to engage with consumers."
Other new models
Besides the new Samsung flagship, a slew of other smartphones are set for release in
But the connected world is now moving well beyond mobile phones and tablets, as the "Internet of things" phenomenon hooks to everything from television sets to fridges.
Source: AFP via
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