Publishers of consumer magazine and business information brands are shifting to an increasingly multi-platform future driven by digital growth, according to the latest Publishing Futures survey from the PPA.
The annual bellwether report, which benchmarks the current and projected performance of the
The findings reveal that income from digital activities has increased to account for just under a third of revenues (32 per cent) on average across consumer and business publishers in 2013 - up from 15 per cent a year ago.
For consumer publishers, digital share more than doubled year-on-year to account for 18 per cent of revenues in 2013 compared with 8 per cent in last year's survey. Print continues to make up the majority of revenues but its overall share has moved from 78 per cent to 73 per cent as publishers diversify further across a range of platforms.
For business information publishers, the survey underlined the diversity of business models and revenue profiles compared with consumer publishing, and the comparative importance of areas such as live events and high-value data content.
Barry McIlheney, CEO of the PPA, said: "Publishing Futures provides a unique snapshot of current activities and predicted trends across the entire
"However, it is clear that this growth is being matched by a need for sustained cost control; careful management of a shifting revenue base; and the need to prioritise investment in the right skills and technology for the future."
Among the 106 survey respondents, a net of 74 per cent of companies forecast turnover growth for 2014, up from the 46 per cent who recorded turnover growth in 2013. In terms of profitability, 89 per cent of companies expect to be in profit in 2014, up from 74% in 2013.
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