Style meets substance behind the lens today as THEIT (http://www.lovetheit.com/) debuts its couture-worthy new line of camera bags for fashion mavens keen to flaunt their front row credentials.
The sizzling new drop from one of North America’s hottest labels is jam packed with gorgeous designs that turn catwalk worthy into an art form. Dripping with detail, the humble camera bag is re-imagined for SS14 with a bold blend of street sass and high fashion gloss.
A homage to the well-known fashion term "the it" bag, the brand represents more than the most coveted piece for the season, but a new wave of design enabling style, function and versatility for the fashion -minded photographer. Inspired by the runway and the streets, THEIT's vision is to uphold a fashion standard that helps photographers live their dreams in style.
The Lula features a detachable, cross-body, gold chain strap, convenient carry handle and customizable padded dividers on the inside to make it easy for stylish shutterbugs to protect equipment and store gear. The fully removable inserts mean the bag can easily transition from street shoot work bag to bar side with ease.
Multi-tasking and hard working, the gorgeous camera bag’s style creds don’t end with its on-trend padded exterior. It sports a designer-esque zip tassel, a cool clasp closure and cute front pockets. Sized to fit a camera body, lens and battery the LULA will also fit other blogger and photography essentials including cell phone and flash.
Other products in the capsule collection include the bowling-bag style Bossi with antique brass hardware and available in eternally chic black, gravel and studded gravel.
The six piece THEIT edit works double-duty, with a coolly covetable arm candy aesthetic meets totally practical wardrobe essential for ladies who like to multitask.
THEIT collection is available online at http://www.lovetheit.com/ Please direct press queries to
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