NEW YORK, NY- viaeTeligis(Feb 20, 2014) - PlandaBiotechnology, Inc. (OTCQB: PLPL), a producer of highly bioavailable plant extracts for industries including health, wellness,nutraceutical, and pharmaceutical, announced today thatJamenShively, a leading voice in the burgeoning marijuana industry and recently appointed Board Member ofPlanda, has been named as Vice President of Global Marketing.
As VP-Global Marketing, the company released, Mr. Shively will be responsible for building brand awareness and marketing strategy for all ofPlanda'soperations including the DiegoPellicermedical cannabis line as well as thePhytofarebotanical extracts such as the Green TeaCatechinComplex and theLimonoidGlycoside Complex.
Roger Duffield, Chief Executive Officer ofPlanda, commented on Mr. Shively's new position within the Company, "We're excited to bringJamenfully into thePlandafold. He did a brilliant job building the DiegoPellicerbrand, and we're confident that he will build on this experience as we launch the first of our products in the coming weeks. Our goal is to become the leading name in highly bioavailable botanical extracts for bothnutraceuticaland pharmaceutical applications. Jamenhas the vision and expertise to help further us towards that end."
Mr. Shively stated, "I could not be more pleased to come aboardPlanda, first as a Director and now as a full-time member of the management team. Plandais uniquely positioned in that it has no real direct competition -- no one else in the market is selling high bioavailability plant extracts. Consumers are starting to demand more from their vitamins and supplements and asking to what extent are the billions of dollars being spent on such products actually increasing health and wellness. My role withPlanda, as I see it, is to educate the consumer that they need to demand more from their supplements while also telling thePlandastory. We have a unique opportunity withPlanda'stechnology to fundamentally change how we address wellness, health and prevention through natural, botanical solutions."
He added, "I am also extremely excited about the application ofPlanda'stechnologies to cannabis, which I believe will revolutionize the application of cannabis to preventive and therapeutic health, under the DiegoPellicerbrand. This is the opportunity of a lifetime for me and for my colleagues atPlandaito change the world by improving the health and wellness of mankind through 100% natural plant extracts. We are unlocking the potential of nature's plant nutrients for humans and animals alike."
JamenShively, age 45, has a background in engineering and marketing, with specialties in artificial intelligence, the modeling and optimization of complex networks, and the creation and positioning of new categories of products and services.Jamenco-founded DiegoPellicerInc. in 2012 and built the brand from zero to the #1 most recognized brand of cannabis in the world in less than one year. Prior to founding DiegoPellicer,Jamenwas a CorporateStategyManager for Microsoft from 2003 to 2009, where he focused on the creation and development of new categories of software products and online services. Preceding his Microsoft career he headed Shively International Inc., which built and operated both cybercafs and educational computer centers in Mexico. Just prior to founding DiegoPellicerInc.,Jamenfounded and headed the online marketplace for the specialty food industry,Findood, winning first place in the Northwest Entrepreneur Network's First Look Forum Competition for the top new startup in 2010. Jamencompleted his undergraduate work at U.C. Berkeley in Civil Engineering, and did graduate work at M.I.T. and U.C. Berkeley in Civil Engineering and Materials Science. He is a Fellow of the National Science Foundation.
PlandaBiotechnology, Inc. and its subsidiaries develop highly bioavailable, phytonutrient rich extracts which are being utilized to deliver a new family of drugs to safely and affordably treat a multitude of diseases and conditions.PlandaBiotechnology controls every aspect of the process, from growing the raw materials on its farms in South Africa, to producing its patentedPhytofareextracts in-house, allowing the Company to guarantee the continuity of supply as well as quality control throughout the entire process. Targeted industries for the Company's products include beverage,cosmeceutical, wellness,nutraceutical, anti-aging, and pharmaceutical. For more information, please visithttp://www.plandaibiotech.com.