Paper demonstrates why broad-scale adoption of full-gamut color
displays, enabled by cost-effective quantum dot technology, is inevitable
LEXINGTON, Mass.--(BUSINESS WIRE)--
Vision, Inc., manufacturer of quantum dot Color IQ™ optical
components for LCD displays, today released a new whitepaper, “Color
Matters,” that examines the psychology and biology associated with
color and its pivotal role in the perception of picture quality. The
paper also explores the importance of HDTV’s newest product
differentiator, full-gamut color, as a crucial driver for consumer
picture quality differentiation.
New QD Vision whitepaper explores why full-gamut color is a required capability for LCD TVs (Photo: Business Wire)
“Recent display technology advances, like 4K, have influenced consumers
to expect and demand LCD TV picture quality and immersive viewing
experiences. As a result, pressure is intensifying for TV makers to
innovate around picture quality,” said Jason Carlson, QD Vision CEO.
“Our research proves that wider color gamuts are key to visual appeal,
which is why we will continue to see new, full-gamut LCD TVs with
quantum dot optics announced in 2014 and beyond.”
“Quantum dots could improve Liquid Crystal Displays (LCDs) dramatically
in terms of color gamut, color accuracy and reduced power consumption.
This is one of the biggest breakthrough technologies for LCD in several
years,” said Dr. Jennifer Colegrove, President and Analyst, Touch
Display Research. “We forecast 60% of TVs will adopt quantum dots by
Download the whitepaper today to learn more about display industry
dynamics, the perception of picture quality, the role of colorfulness
and color accuracy, and the value and inevitability of full-gamut color. “Color
Matters - Why Full-Gamut Color is a Required Capability for LCD TVs,”
About QD Vision, Inc.
Privately held, QD Vision, Inc. is a nanomaterials product company
delivering advanced display and lighting solutions that provide
unparalleled color. QD Vision’s Color IQ™ quantum dot technology is the
industry’s only optical component solution capable of delivering
full-gamut color displays. QD Vision makes full-gamut televisions a
commercial reality through precise color tuning, flexible and
high-volume multi-SKU manufacturability, proven performance, and easy
integration backed by a full range of tools, services and ecosystem
Color IQ is a trademark of QD Vision, Inc.
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QD Vision, Inc.
Jill DeCoste, 617-347-0147
Jessie Glockner, 508-475-0025 x140
Source: QD Vision, Inc.