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Accelerometers from STMicroelectronics Track Activity of Objects and People Before Reporting to Mother

February 20, 2014



ENP Newswire - 20 February 2014

Release date- 18022014 - Geneva - STMicroelectronics (NYSE: STM), a global semiconductor leader serving customers across the spectrum of electronics applications, the world's top MEMS (Micro-Electro-Mechanical Systems) manufacturer and the leading supplier of MEMS for devices for consumer and mobile applications2, today announced that its accelerometer is helping to track motion in the innovative Mother and Motion Cookies from Sen.se, a designer of smart connected devices for the Internet of Things.

Sen.se's Mother is a caring, adaptable, and programmable device that instantly turns objects into smart and understanding things. Sen.se Mother is the head of a family of as many as 24 small connected sensors - the Motion Cookies - that blend into your daily life to make it more serene, healthy, and pleasurable.

Motion Cookies, the first essential members of the ever-growing Mother family, use an ST ultra-low-power, high-performance 'nano' LIS3DH accelerometer to detect and understand the movements of objects and send the data to the Mother. The small and slick Motion Cookies, which can be attached to almost anything, leverage the smart embedded functions and advanced power saving of ST's accelerometer. The result: Sen.se's ultra-efficient Motion Cookies can store 10 days' worth of data when they are away from the Mother, and have a battery life of a year, or several months in mobility.

ST, the one-stop MEMS supplier of choice3, has its MEMS sensors enabling motion-activated user interfaces in many popular consumer smart devices, with leadership in all major mobile operating systems.

Rafi Haladjian, CEO, Sen.se declared, 'This new generation of multipurpose smart sensors demonstrate how Sen.se can augment traditional industries to easily imagine, experiment and manufacture new products enhanced with new digital services.'

'As exceptionally power-efficient, sensitive, and reliable devices, ST motion sensors are at the heart of a growing ecosystem of connected devices. With Sen.se's Mother, they are enabling an award-winning and innovative application with life-enhancing capability,' added Fabio Pasolini, General Manager, Motion MEMS Division, STMicroelectronics.

Sen.se's Mother and its Motion Cookies are available for pre-order at www.sen.se. Shipping will start in spring 2014.

About STMicroelectronics

ST is a global leader in the semiconductor market serving customers across the spectrum of sense and power and automotive products and embedded processing solutions. From energy management and savings to trust and data security, from healthcare and wellness to smart consumer devices, in the home, car and office, at work and at play, ST is found everywhere microelectronics make a positive and innovative contribution to people's life. By getting more from technology to get more from life, ST stands for life.augmented.

In 2013, the Company's net revenues were $8.08 billion. Further information on ST can be found at www.st.com.

About Sen.se

Sen.se was founded in 2010 by rafi Haladjian and Franck Biehler. rafi Haladjian co-founded Violet in 2003, creators of Nabaztag - the first connected rabbit and first Smart Object. Sen.se develops a new generation of Smart Objects, such as Mother & the Motion Cookies, destined to blend elegantly and unobtrusively into the lives of users while collecting meaningful data, continuously and over long periods of time. Sen.se creates and operates a platform with the capacity to collect huge amounts of data in real time from any source, more specifically from Smart Objects. In addition to marketing Mother & the Motion Cookies to consumers, Sen.se is also working on the development of products for the business-to-business market. Sen.se is headquarted in Paris, France. For more information go to https://sen.se/.

1Sen.se, creator of the Mother family of connected devices, has been named CES Innovations 2014 Design and Engineering Innovation Award Honoree in the 'Technology for a better world' category and has been awarded by Engadget with the Best of CES 2014 awards.

2Source: Consumer and Mobile MEMS Market Tracker H1 2013.

3ST offers a comprehensive portfolio of micro-machined accelerometers, gyroscopes, pressure sensors, magnetic sensors, and microphones and has the capability to integrate these in multi-sensor combos with on-board signal processing, control functions, sensor-fusion algorithms, and wireless connectivity.

For Press Information Contact:

Sen.se

USA / Canada: Karen Pineman

+1 917-453-6887 / USMedia@sen.se

Rest of the world: Jean-Francois Kitten

+33 6 11 29 30 28 / jfk@sen.se


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Source: ENP Newswire


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