News Column

Dubai International Garden Competition transforming Dubai from a desert environment to a city in bloom

February 2, 2014

DUBAI , 2nd February, 2014 /WAM/ -- In a sign of the overwhelming level of interest in the first annual Dubai International Garden Competition /DIGC/, a higher-than-expected number of garden designs has been received before the submission deadline of February 16th . The competition is being held under the patronage of Dubai Municipality, with strategic sponsorship from Dubai Tourism and Commerce and support from the venue sponsorship partner, Emaar. The first edition of the region s most anticipated garden showcase will take place from April 3rd to 6th in The Venue, on Mohammed bin Rashid Boulevard , at the foot of Burj Khalifa, the world s tallest building. Internationally renowned landscape designers, architects, artists and property developers have been attracted by several factors, such as Dubai s growing status as a lucrative property investment destination, and the irresistible challenge of overcoming Dubai s arid desert land and skyrocketing temperatures through "out-of-the-box" ingenuity. The competition is the brainchild of Purelife Events, Exhibitions & Conferences, who s CEO, Nasser Khan commented, "We passionately believe that when it comes to landscaping masterpieces, Dubai should not be limited by its climate or location, as our population and our business sector is a fertile ground for cultivating breathtaking creativity and dazzling technological innovations." He went on to explain, "DIGC strives to cross pollinate the best international practices into Dubai s market, by attracting premier botanists, architects, landscapers and other experts from North America , Europe , Australasia and the rest of the world to inspire Dubai through knowledge transfer, investments and green retail opportunities. As our reputation blossoms, we expect our competition to become the pride of the Middle East ." Besides the aesthetic beauty and massive environmental benefits of gardens, developers in Dubai s resurgent property market are keenly aware that gardening creations can significantly boost a property s value. Real estate agents now use the term "curb appeal" to signify the beauty a property s exterior, which adds resell value in the same way interior refurbishments do. According to the co-owner and president of a renowned gardening nursery, advanced landscaping also enhances privacy and minimises street noise. Another avid landscaper adds that gardening as an art form can inspire home owners and developers to create their own "piece of paradise." Nadeem Abbas , Sales Director of Purelife, added, " Dubai prides itself in pioneering first-of-a-kind innovations be it architectural, environmental, and technological or in our case, all three in one. We now live in a concrete jungle of high rise buildings, and we are encouraging a greater appreciation of the Green City way of life." In addition to artistic excellence, the competition judges will also consider factors such as eco-friendliness, technical and scientific ingenuity. Leading engineers and scientists will join landscapers and other professionals in vying for the prestigious Gold Award.

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Source: Emirates News Agency (WAM) (United Arab Emirates)

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