The private, 134-year-old firm saw insurance sales rise 10 percent to
Part of the explanation for Securian's 2013 performance was its ability to reach customers,
This included Securian's employer group life market, which provides life insurance plans that are distributed to Fortune 1,000-companies and their employees; this unit was 50 percent over its sales goal in 2013, Hilger said.
"We're effective at reaching that customer base," he said, referring to Baby Boomers and others in the market for life insurance. "We're better than our competitors." Looking at Securian's growth over the past several years, he said, "our individual life insurance has far outpaced industry growth."
Securian provides a diverse group of insurance and retirement products, along with investment and asset management services.
The company's top-line revenue rose 11.5 percent to
That's good news for Securian's employees, who at the end of 2013 numbered 2,500 in downtown
When employees gathered
Last year, the company set records for individual life insurance sales, at
Annuities also proved popular in 2013, with sales up 57 percent to
"We're not a dominant player in annuities, but we've increased our market share," he said.
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