News Column

Handsome Accelerates Growth, Defines a Unique Approach to Product Design

February 19, 2014

End-to-End Digital Product Development Firm Leverages Startup Approach to Design & Launch of Innovative Products

AUSTIN, Texas--(BUSINESS WIRE)-- Handsome, the agency that takes user experience in digital products seriously, is announcing its formal launch. A customer experience oriented digital agency, Handsome specializes in bringing innovative and successful digital products and interactive experiences to market for regional, national and international companies. The firm has helped over25 clients define, design, develop and launch innovative digitalproducts, includingThe Zebra (formerly Insurance Zebra), Trendkite and ShipStation.

“Handsome approaches product creation the same way the most successful startups do,” said CEO John Roescher. “We go beyond traditional design agency services to treat a company’s core product as our own. We work very hard to understand our clients’ market, the users and their needs, and then work together with the client to bring a product to life successfully through design and development.”

“Handsome's knack for the latest trends helped to push The Zebra to create a product unlike anything else in the marketplace,” said Joshua Dziabiak, VP of Product at The Zebra.

A Business for Disruptive Times

“The demand for strategic services has soared, especially from organizations whose business models are threatened by digital disruption,” according to Gartner’s Digital Marketing Magic Quadrant research. “Business and technology consultants — while temporarily short on creative capabilities — challenge the traditional digital agency with their mature competence in strategy, technology and global resource deployment.”

A creative agency, consultancy and product team folded into one, Handsome provides the right business model for the convergence happening between business, software, UX and agility. Traditional businesses find themselves needing to develop software as a core part of their product strategies. Because software, in the form of apps, proliferates everything from mobile phones to thermostats, designing software with a consistent and stunning user experience (UX) is crucial for differentiation. Meanwhile, companies face a stronger imperative than ever before to execute product development in an agile fashion—a process which, in itself, takes work to build and manage effectively.

“Our partnership with Handsome was instrumental in planning, designing, and building the necessary UI/UX elements to achieve our overall product vision,” said Trendkite CEO Matt Allison. “Simply put, Handsome helps build awesome products that make sense at first glance."

A Proven Track Record

Companies come to Handsome with an idea for an all-new digital product or to create an interactive digital experience to enhance their marketing and bring awareness to their brand. The Handsome team has a detailed, collaborative approach to user experience research and strategy that leads into an end-to-end design and development process. With capabilities in B2B and business-to-consumer applications, and a recent focus in the mHealth, financial services and education industries, Handsome has noted successes under its belt. Among them:

  • The Zebra, a “ for insurance” that simplifies and makes transparent the process of obtaining quotes. Handsome architected, designed and branded The Zebra product with strong collaboration from The Zebra’s own team.
  • Trendkite, a SaaS product that provides qualitative media analysis with dashboards and reporting to help companies monitor their brand, competitors and industry . Handsome created a full product experience with UI/UX design for the Trendkite web app as well as digital marketing material.
  • ShipStation enables order fulfillment from everywhere—eBay, Amazon, SquareSpace, Etsy and more. Handsome designed the full user experience for Version 2 of the product, building on an already trusted and successful platform.

    “We are very grateful for the work that Handsome did for us at ShipStation,” said Nathan Jones, CEO of ShipStation. “It opened our eyes to our customer experience and made our product substantially better.”

    About Handsome

    Handsome takes digital product experiences seriously. We obsess over your product like it’s our own. Experts in strategy and user experience, we continually push the technical limits of the products we build. Clients include The Zebra, Trendkite, ShipStation and many more. To learn more, visit

    Treble Public Relations

    Ethan Parker, 512-485-3016

    Source: Handsome

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