Now, it's a term used in the e-commerce world to describe consumers' use of websites like Etsy.com and
In recent years,
To help businesses capitalize on the trend, Mountain Media, a
The Mountain Commerce Facebook app was publicly launched this month and provides businesses a simple way to include a catalog of goods on their Facebook pages.
By itself, that's nothing new, but the app also allows consumers to buy products on Facebook without being redirected to the business's website.
"Social commerce is really going to be the future of e-commerce," said Mountain Media Internet Marketing Director
"When 50 percent of customers want to buy on Facebook, our clients will already be selling through
As long as a business has a way of taking payment, such as PayPal, set up with the Facebook app, shoppers can finish transactions seamlessly through the Mountain Commerce app.
"You don't need to have a website at all. You can sign up, and it's an automated process," said Mountain Media Director of Software Development
If a business already uses Mountain Media's e-commerce software, Liptak said, the product line is uploaded to
"It's an easy way for us to integrate their current e-commerce catalog into
Miller said the "shop now" tab won't work on mobile devices yet. "We're trying to find a solution for that, but I think just having a presence on Facebook is huge nowadays," he said.
LaChapelle's business, which has a Mountain Commerce-powered website, was one of the first to use the app and helped develop it.
"We discovered it was easier for customers to order on my Facebook than it actually was on our website," LaChapelle said.
He said the site is very secure, and he's able to see whether orders are coming from his website or
Kitchen Kick'n has more than 600 followers who can see promotional updates on their news feeds and then order on Facebook.
The Mountain Commerce Facebook App is sold online at mountainmedia.com as a monthly subscription service. Costs are based on the number of products to be offered and range from
Businesses that already use a Mountain Commerce store can add the
The majority of Miller's time is spent on computer programming and managing programmers working at the firm, but he spends a lot of time staying ahead of the latest tech trends.
"It's mind-boggling to keep up with how many different services there are out there now that people want to have your application hook into," Miller said. "I'd like to keep on progressing this (Mountain Commerce Facebook app) as a product and keep moving forward. It's our first step toward improving our platform and moving it to more of an automated process so people can come to the website and get things set up on their own without ever having to talk to us."
"These big tech companies create these huge architectures and environments for creating apps, and it's all automated. You're basically left on your own," Miller said. "They give you the APIs (application programming interface), and you go to town and start working."
An API is a way of "giving someone access to the tools and software development tools" to build something like an app without having to get "into the nitty gritty," Miller said.
He said next on his agenda is updating the company's normal Mountain Commerce Web platform and pushing mobile development.
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