Former Kroger executive to augment Linkable Networks’ coupon and
“The growth of technology in the grocery industry has become stagnant – shoppers are still forced to print, clip and present offers the way they have for decades,” said
The company’s card linked offers, also known as “Linkables,” enable offers in all media types – TV, radio, print, banner, text, video or mobile. The consumer experience is simple – when consumers see a Linkable offer, they link it to their existing credit or debit card and use that card to make a redemptive purchase at the participating store or web site. No technical point of sale integration, no need to train store associates and the consumers receive email or text alerts along the path to purchase.
“We’re excited to work with Linkable Networks, we think they have a great platform that provides tremendous value to grocers and CPG’s,” said Anthony. “Having worked in the grocery industry for a long time, it’s exciting to see that coupons and loyalty programs are finally stepping into the digital age and we are happy to be working with a company that is paving the way.”
Linkable Networks advances the card linked offer shopper marketing and loyalty category through its ability to generate relevant offers at the stock keeping unit (SKU) or product level, bridging the gap between traditional coupon clipping and modern day technology. This relationship marks a change in how consumers can save and gives merchants the ability to drive traffic, increase basket size and achieve 100% attribution from online or traditional media to in-store and or online purchase.
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About Linkable Networks:
Linkable Networks’ shopper marketing and loyalty platform drives consumer engagement, acquisition and retention while providing leading retailers and CPG/MFG brands pin-point analytics on consumer shopping behaviors and patterns. Linkable Networks’ patented technology enables brands and retailers to reach consumers with targeted whole store, SKU-level and loyalty card linked offers in any media type, providing 100% attribution from advertisement to point of sale. Retailers and brands can deploy offers across The Linkable Network™ (TLN)'s 10,000 online and mobile publishers or leverage Linkable Network Platform™ (LNP) and manage their own card linked shopper marketing or loyalty program. Linkable Networks bridges the gap between advertisers, brands, and consumers, leading the way in the transformation of the modern shopper marketing and loyalty model. To learn more, please visit us on LinkedIn, Facebook and @Linkables on Twitter.
Racepoint Global, for Linkable Networks
Source: Linkable Networks