Hence, the speculations carry more weight than mere rumours, as if about celebrities or colleagues," said Frost &
So, are these
"The future lies in creating smart mobility concepts for Gen Y and the millennials, who do not place great weight on car ownership. They form a huge addressable market base: some of them with driving licenses and some without," said Tharthiharan. "This matters, as it defines whether these people would prefer to ever drive at all, or would hand over the driving responsibility to someone else or, in fact, something else." Millennials on mobile phone service prefer owning the latest iPhone or other smart-phone and place an emphasis on branding, constantly arguing between being a "Mac" person or an "Android" person. And while their disposable income is not high, telecom operators have started offering bundles of phones that you can pay for on a monthly basis with the ability to upgrade when the next in-thing is in the store to keep with the times.
If the future holds potential for cars to be available to one and all, without having to own the vehicle, take a guess what brand do you think consumers would pick: one from
"The future is highly likely to be brand-driven," said Tharthiharan. "Car makers need to understand this and work on their branding, rather than clinging on to their traditional approach." In a debate between brand-image and heritage,
There is a time and place for everything, we agree; however,
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