Another extraordinary year for Ferrari. After 2012, its best ever year, the company decided to reduce the number of cars sold to maintain a high level of exclusivity and increasing their value over the time, improving results. The concept worked: there were reduced sales in 2013, but record turnover, profits and finances. This fact was highlighted during the meeting of the Ferrari Board of Directors held today in
Industrial Net Cash Position:
Homologated Cars Delivered to Dealerships: 6,922 (-5.4%)
Record Deliveries to US and
Record Results for Brand-related Activities with Revenues up to
While the number of homologated cars delivered to the network dropped to 6,922 cars (-5.4 per cent) in 2013, revenues rose by 5 per cent, eventually reaching an unprecedented
End-of-year trading profits reached a record
RoS (Return on Sales) leapt to 15.6 per cent, on par with the very best-performing companies in the luxury sector.
The finishing touch to this very positive scenario comes from the significant investments made by Ferrari over the last 12 months, which, including Research and Development, reached an overall figure of
“This is a very important result that comes as a direct consequence of the huge effort made by everyone. We wanted to maintain a high level of exclusivity, designing amazing products such as the LaFerrari, the 458 Speciale and the just launched California T, the result of significant investment in product and technological innovation,” said President
Today, 100 per cent of the cars are personalised, with the Tailor Made programme gaining in strength.
The strategy regarding deliveries to the dealership network announced in the course of the year involved a planned overall reduction in volumes, but paying attention to those markets experiencing very strong demand to avoid excessively long waiting lists.
One example of this is the
The positive trend continues in the
In the Far East,
Brand-related businesses (Retail, Licensing and E-commerce) also yielded very good results and from this year onwards will be managed by a separate company, 100 per cent owned by Ferrari and based in
Direct retail activities grew by 19.3 per cent on a like-for-like basis, and by 30 per cent as a result of new openings. Part of this good performance, of course, was because of the new in-store dÉcor concept, which will be extended to upcoming projects, and to the launch of new categories of merchandise.
Licensing maintains its positive impetus too, thanks to new licencing deals and the brilliant performance of our main and strategic partners, such as Puma, Hublot,
With regard to e-commerce, growth targets set were met, recording revenues in excess of
Ferrari also enjoys an excellent online and social network presence. The official Ferrari website attracted over 40 million visitors while the brand is one of the leading lights of the global social media scene with 12.5 million fans on Facebook, up 25 per cent from 2012.
On the Formula 1 sponsorship front, Ferrari signed two major deals, one with leading logistics expert, UPS and the second with eyewear company Oakley. Aside from its logo appearing on the Scuderia drivers’ helmets, the latter will also develop a new range of eyewear. Several sponsorship contracts were renewed in 2013, most specifically with
In the meantime, leading
Lastly, it also gives us great pleasure to announce that today, on the anniversary of the birth of
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