Dotfoil and Baillio's have been Apple authorized retail and repair outlets in
Not many know that Dotfoil and its seven employees have been an Apple service provider since 2007 -- and in fact, he was doing many of the repairs for Baillio's when they had an overflow of service requests. "I've been an Apple guy forever," Sandmel said. "My brother works for Apple; that was always a dream of his."
Sandmel has gone through the Apple training and customer service certifications -- and both he and his repair staff understand the standards of the products and can honor Apple warranties. In fact, one of Apple's requirements was a site visit to Dotfoil, which resulted in a cleaner, more polished look for the store, much like the products it represents.
Now Sandmel just has to get out the word that his 3,500-square-foot store and its seven employees at the Candyman Center,
He moved to
He said Baillio's sold Apple computers first, and he purchased his original Apple products there. "In the early days before we were Apple resellers ourselves, I bought all of my Mac hardware from them. We've always had a good relationship with Baillio's."
That relationship was formalized when Baillio's had a backlog of Apple work. Instead of driving the hardware to
Today, Dotfoil has a mailing list of 6,000 and sells four desktops and five Mac laptops as well as iPads. It handles software and hard-drive upgrades, and has classes and help lines for those who need assistance by telephone, often without charge.
He also is expanding the companion business to Dotfoil. With its seven employees, Steady Networks provides IT support to some 40 small-business customers in
Dotfoil once did all that work as well, but it became difficult to manage both business and consumer sites under one umbrella.
"I've never wanted to take out a business loan and so far I've never had to. Organic growth has always been what Dotfoil is about."
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