News Column

Mercury Marine wins two Neptune marketing awards

February 17, 2014

MIAMI - Mercury Marine won a pair of 2013 Neptune Awards for marketing excellence today from the Marine Marketers of America at the NMMA boating industry breakfast in Miami.

Mercury took home Best Social Media Campaign for its "#Handsome Transom" promotion and Best Web Ad for its "Meet the Team" advertising campaign.

"I am extremely proud of our team for earning these prestigious awards. The hard work continues to pay off," said Ben Duke, vice president of marketing at Mercury. "Winning these two awards is very special because we have put a strategic focus on personally connecting with our boaters, dealerships and business partners and these two campaigns played a tremendous role in doing that."

Mercury Marine during its #Handsome Transom campaign asked its Facebook, Twitter and Instagram fans to post photos of their Mercury engines that were later compiled into collages. The campaign greatly improved engagement rates across the company's social media pages.

The Meet the Team advertising campaign through ads and videos highlighted individual Mercury Marine employees and their passion for making the boating experience as enjoyable as possible. The campaign increased traffic to Mercury Marine's website during the peak buying season.

The Neptune Awards, now in their sixth year, were handed out in 13 marketing categories.

About Mercury Marine

Headquartered in Fond du Lac, Wis., Mercury Marine is the world's leading manufacturer of recreational marine propulsion engines. A $2 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. Mercury's industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard packages; MotorGuide trolling motors; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Attwood marine parts; Land 'N Sea marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at

Lucas Lauderback

Mercury Marine



For more stories covering the world of technology, please see HispanicBusiness' Tech Channel

Source: M2 PressWIRE

Story Tools