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HMC Unveils Mobile App

February 16, 2014

Hospitality Marketing Concepts, a provider of outsourced CRM- driven database management and loyalty marketing programs for premium hotel organizations, announced the launch of the industry's first mobile app designed to significantly enhance members' relationships with its client hotels.

According to a release, HMC's mobile app can be branded to any of the company's hotel loyalty programs and ingeniously combines the ease of digital redemption with the proven marketing power of real- time promotions.

"Our members rely heavily on their smart phones every day and we've noticed usage increases substantially whenever they're traveling," said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. "HMC's new mobile app offers members direct access to timely and relevant push-notifications about pertinent hotel promotions based on geo-location and purchasing behavior. Members can book rooms directly utilizing their exclusive member rates, make restaurant reservations, or print and redeem membership benefits directly from the app. This eliminates the need for inconvenient, outdated paper-based membership materials."

To benefit partner hotels, HMC's mobile app utilizes a proprietary cloud-based platform with security controls that ensure the validity of authorized, valuable membership benefits while simultaneously increasing F&B visits and room nights at rates higher than a hotel's ADR. By leveraging the rich data from HMC's app to segmentation and member-targeting capabilities, hotels have the ability to increase response-rate on locally relevant promotions and fill need-periods more effectively and at a moment's notice.

Members also have the ability to browse hotel information including photos, addresses, maps, room descriptions, and restaurants in addition to all aspects of their account including membership renewals or referring friends to the program via their social network contacts.

HMC plans to roll out the app to Hilton Premium Club members in Asia within the coming month and customized apps for HMC's additional hotel loyalty programs are scheduled for launch in the near future.

"HMC is a full service loyalty solution provider, offering a complete spectrum of loyalty products including: paid membership loyalty programs, traditional points-based loyalty programs, recognition programs, booker's programs, meetings platforms, and corporate incentive programs. Our mobile strategy spans across each of these solutions, enhancing the unique member relationships inherent in each loyalty platform," continued Ramadan. "Simply by downloading the app, members can connect directly with HMC's over 1,000 partner hotels worldwide wherever and whenever they choose."

The first company to make hotel paid loyalty programs an intrinsic part of local hospitality marketing and a key tool in accessing the affluent and highly sought-after SME market, HMC has earned a reputation for being at the forefront of technology and consistently anticipating and solving the needs of client hotels. HMC continues to lead the industry by providing detail-oriented personalized service, state-of-the-art Customer Relationship Management (CRM) systems, and proprietary operational technologies for its members and partners.

Headquartered in Newport Beach, Southern California is a provider of outsourced database management and loyalty marketing programmes for premium hotel organizations.

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