A smartphone priced below
Local 3G subscribers now number 36 million. Of the total, mobile leader
Titipong Khiewpaisal, AIS's senior vice-president for consumer marketing and sales, said the company is offering a variety of attractive discounts for smartphones bundled with free data tariff plans for customers interested in upgrading to 3G.
AIS has 39 million total subscribers, 24 million of which still use 2G services.
"We plan to double our 3G customers to 30 million this year," said Mr Titipong.
To achieve the target, AIS is offering existing customers an iPhone 4S for
Customers switching from other networks to AIS by March will receive free unlimited 3G data usage for three months, with a maximum speed of 384 Kbps for prepaid users.
Postpaid customers will receive double the data usage capacity from what they purchase at a speed of 36 Gbps for 12 months.
Mr Titipong said AIS is also considering starting its own house brand handsets to expand its customer base.
"Intense competition is expected to push sales of smartphones in
Pakorn Pannachet, senior vice-president for marketing at DTAC, said it expects to add 13 million 3G users this year, bringing its total to 26 million.
DTAC also plans to reduce its own house-brand entry smartphone price to below
DTAC is offering free internet use of 1 gigabyte for six months for new customers who purchase its smartphone.
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