The move is aimed at moving the market place of
This means it has to beat mobile phones from HTC, Thai Mobile and BlackBerry and come just behind giants iPhone and Samsung.
The move will help increase its share of the market to double digits this year.
Jeerawut Wongpimonporn, the country general manager at
The money will be used to advertise on TV, support distribution channels and beef up point-of-sale outlets upcountry.
Mr Jeerawut said
Asean members with large populations such as
Gaining a significant market share in emerging countries will enable
Smartphone sales in
He said this is thanks to the migration to 3G, which has helped to offset
They will be priced between 1,900 and
It plans to use an aggressive pricing strategy in order to narrow prices between products of
Recently, it launched the Vibe Z model, a flagship in the premium smartphone category, for
The model comes equipped with a 5.5-inch display and quad-core processor and supports 4G network to directly compete with Samsung's Note3 and LG's G2.
Smartphones priced below
Local smartphones last year reached 9 million units from 4 million in 2012.
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