The company is understood to have seen a surge in applications from people in flood-prone areas following the inclement conditions which have caused chaos in numerous areas of the country.
Analysts predict that the storms will cost insurers billions of pounds and damage regional economies for months.
"Living in a high flood risk area shouldn't get in the way of insuring your home and belongings," promotional material on the HomeProtect website says. "Our award-winning online insurance service is designed for all properties at risk of flooding or those in a "flood zone postcode".
A sale of
The deal is not certain to go through, and ECI is understood to have the option of withdrawing from the transaction under a material adverse change clause in the contract.
However, an insider said on Friday that ECI was unlikely to walk away from the deal, with the company being a beneficiary of wider demand for its products in recent weeks.
"The business continues to grow organically in uncertain times, debt-free and backed by long-term contracts with its insurance partners," the accounts say.
"The company will continue to invest extensively in the HomeProtect product with the constant evolution of its underwriting model, question-set and the underlying technology used to service its customers."
A spokesman for ECI and
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