Validates the Company’s Guarantee to Deliver on Brand Performance
NEW YORK--(BUSINESS WIRE)--
Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven
video advertising solutions, today announced it has been issued U.S.
Patent No. 8,615,430, dated December 24, 2013, by the United States
Patent and Trademark Office for methods and apparatus for optimizing
advertisement allocation. The patent relates to Tremor Video’s
sophisticated algorithm that optimizes an advertisers’ video campaigns
in real time towards guaranteed
brand-centric metrics such as cost-per-engagement
and cost-per-100% viewable & 100% complete.
“Being granted this patent recognizes the intelligence that goes into
our ad decisioning and validates the core of what we do at Tremor
Video,” said Steven Lee, Chief Technology Officer. “This patent further
enhances our ability to deliver for brand advertisers. The related
technology allows Tremor Video to respond to the best available ad calls
and avoid wasting high-performing inventory.”
This patent relates to the process that is continuously learning and
optimizing the delivery of ads to maximize campaign performance for
brand objectives. Tremor Video’s technology is unique because it
balances performance with reach goals of advertisers while ensuring
delivery of an ad to the right person, at the right time, in a
brand-safe environment. Such technology allows Tremor Video’s clients to
optimize towards brand performance in ways they never could before.
To read all of the details on U.S. Patent No. 8,615,430, visit the
United States Patent and Trademark Office's website.
About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video
advertising solutions enabling brand advertisers to engage consumers
across multiple internet-connected devices including computers,
smartphones, tablets and connected TVs. Our clients include some of the
largest brand advertisers and agencies in the world. These relationships
have helped us create a robust online video ecosystem that includes more
than 500 premium websites and mobile applications, over 200 of which
partner with us on an exclusive basis. Our proprietary technology, VideoHub,
analyzes in-stream video content, detects viewer and system attributes,
and leverages our large repository of stored data to optimize video ad
campaigns for brand-centric metrics. Through our VHA
enterprise solution, VideoHub also provides advertisers and agencies
with advanced analytics and measurement tools enabling them to
understand why, when and where viewers engage with their video ads.
Tremor Video is based in New York and has offices in Atlanta, Boston,
Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with
international offices in London, Singapore, and Toronto. For more
information, visit tremorvideo.com
and find Tremor Video on Twitter,
Tremor Video Corporate Communications
Source: Tremor Video, Inc.