Leading eCommerce retailer of designer, contemporary, private
label apparel and accessories taps Bluefly veteran to run Merchandising
SANTA MONICA, Calif. & NEW YORK--(BUSINESS WIRE)--
Bluefly, Inc. today announced that retail industry veteran and former
Bluefly CEO Melissa Payner has rejoined the Company as Chief
Merchandising Officer, effective immediately. Bluefly, a leading
eCommerce retailer of designer, contemporary and private label apparel
and accessories, was acquired by affiliates of Clearlake Capital Group
in May 2013.
Bluefly Chief Executive Officer and Clearlake Operating Advisor Neel
Grover said, “Melissa is a seasoned and visionary merchandising
executive with deep expertise in eCommerce and designer merchandising,
and we are pleased to bring her back to Bluefly at this exciting time
for the Company. Melissa was integral to Bluefly’s original rapid growth
and popularity, and she is the right person to lead our merchandising
team as we drive towards our goal of providing a uniquely appealing
experience for our customers.”
Ms. Payner brings a wealth of merchandising leadership experience. She
previously served as Bluefly’s Chief Executive Officer from 2003 to
2012. Prior to Bluefly, Ms. Payner served as Chief Executive Officer of
Spiegel Catalog and President of Chicos FAS. She currently serves on the
Board of Destination Maternity.
“Bluefly has a tremendous foundation as a leader in fashion eCommerce.
I’m excited to lead Bluefly’s merchandising group, and I look forward to
working with the talented Bluefly and Clearlake teams as well as our
partners and suppliers as we optimize this irreplaceable eCommerce
platform,” said Ms. Payner. “Bluefly has attractive opportunities for
growth, and, with Clearlake’s backing, the Company is well-positioned as
a compelling fashion destination for customers looking for a
well-curated assortment of in-season, high-end apparel and accessories
at great prices.”
“We are excited to welcome Melissa back as Bluefly re-invigorates its
brand and aggressively capitalizes on its position as a leader and
innovator in fashion eCommerce,” said Behdad Eghbali, Clearlake Partner.
“We’ve made great progress in turning Bluefly around since acquiring the
business in May, including rebranding the websites, building a
marketplace, and refreshing the inventory and technology. Melissa is a
respected leader in the industry with a great eye for fashion, and we
look forward to partnering with her to take Bluefly to the next level.”
Bluefly is a leading online fashion retail hub offering unique access to
in-season designer, contemporary, and private label apparel and
accessories. The Company is the only eCommerce platform that sells
merchandise through two distinct and compelling eCommerce channels:
Bluefly.com (traditional eCommerce channel) and Belle & Clive
(flash-sale site), allowing the Company to satisfy a broader range of
shopping preferences. Brands can also sell directly to Bluefly’s
customers through its premier fashion marketplace shop-in-shop
experience. For more information, please visit www.bluefly.com.
About Clearlake Capital Group
Clearlake Capital Group, L.P. is a private investment firm focused on
special situations and private equity investments such as corporate
divestitures, recapitalizations, buyouts, reorganizations, and other
equity investments. Clearlake seeks to partner with world-class
management teams by providing patient, long-term capital and operational
expertise to invest in dynamic businesses. Clearlake currently manages
approximately $1.4 billion of equity capital, and Clearlake’s founding
principals have led over 70 investments totaling more than $3 billion of
capital in sectors including business services, communication, consumer
products/retail, defense/public safety, energy/power, healthcare,
industrials, media, and technology. For more information, please visit www.clearlakecapital.com.
Owen Blicksilver Public Relations, Inc.
Source: Clearlake Capital Group, L.P.