Real Estate was at an all-time high last month, with Real Estate: Buying and Selling tracking closely with Real Estate: Moving and Storage. Another interesting trend related to the cost of football segments leading up to this year's Super Bowl. Over the past two years, football segments including Sports: College Football, Sports:
"We noticed a sustained upward trend through 2013 in segments traditionally associated with
2012 saw a peak in the rank of Marriage segments in November and December, that peak was repeated in October and November of 2013. Society: In a Relationship segments also show a distinct cycle spiking upward around July and showing a sustained high ranking from December through April. This year, the rise in December and January has been very large, hitting a peak of 191 this past month with
We might be surprised to see that demand for college basketball segments dipped to a low during March Madness. Ranking of College Basketball segments declined from December '12 through March of '13. As March '14 fast approaches, the trend is being repeated. College Basketball has been on the decline from a rank near 200th in October, to 42nd in December with a slight rise to 79th in January. Based on experience, we should expect these segments to remain low through March.
To view the full infographic for the month of February, take a look at ChoiceStream's Audience Cost Calendar that can be found here.
ChoiceStream tracks approximately 315 segments. Tracked segments are rollups of similar segments from multiple data providers including ChoiceStream's
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