News Column

ATM roadshow arrives in Dubai

February 13, 2014

Dubai



The annual Arabian Travel Market (ATM) roadshow arrives in Dubai today (February 13) at the Dubai World Trade Centre.  

Reed Travel Exhibitions, the organiser of the ATM, is holding a workshop for exhibitors, ahead of this year's event from May 5 to 8.

It brings together key industry players to discuss marketing opportunities and how to showcase their proposition to ATM's 21,000 trade visitors, said a statement.

The hotels in Dubai reported the highest profit levels in the region last year, according to TRI Hospitality Consulting.

The gross operating profit per available room for 2013 increased 10.3 per cent to $206, average room rates for the year were up by 6.5 per cent to $324 and RevPAR was up by 7.6 per cent for the same period.

According to Dubai government figures, hotels in the emirate welcomed 7.9 million visitors in the first nine months of 2013, up 10 per cent year-on-year. The visitors spent $4.2 billion, up 17 per cent compared with the same period in 2012.

The annual passenger traffic also rose to 66.4 million in 2013, up 15.2 per cent and with 28 new routes in 2013, it now serves a total of 239 destinations, said a statement from the Dubai International Airport.

Mark Walsh, portfolio director for Reed Travel Exhibitions, said: "The Dubai success story continues with increases right across the board. It is difficult to imagine that growth slowing anytime soon, especially with Standard Chartered Bank estimating that at least $9 billion will be invested in Dubai's infrastructure ahead of the Expo 2020."

"The Dubai Corporation for Tourism and Commerce Marketing has been established to promote brand Dubai around the world and armed with a considerable budget. Hotels will pay a new 'Tourism Tax' of up to Dh20 ($5.4) per room per night, to fund the endeavours of the DCTCM, as Dubai focuses on its 20 million visitor target by 2020," he added.

Dubai is the penultimate stop of the six Middle East destinations being visited by the ATM team during its week-long roadshow which took in Bahrain, Kuwait, Lebanon and Oman with Riyadh to come next week.

The seminars at the roadshow introduces the annual theme, with 2014 shining the spotlight on the luxury travel sector; travel technology; and other key industry issues such as luxury travel trends, aviation, Expo 2020, CSR and mid-scale hotels.

 

The exhibitors at this year's show can present their products and services in one hour sessions at the showcase theatre and the ATM Live Wall, which will broadcast live streaming of interviews, panel debates and other show highlights. - TradeArabia News Service

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Source: TradeArabia


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