By a News Reporter-Staff News Editor at Obesity, Fitness & Wellness Week -- Researchers detail new data in Risk Management. According to news reporting from Trondheim, Norway, by NewsRx journalists, research stated, "The majority of previous cross-country studies of human factors relevant to traffic safety have not operationalized and measured culture. Also studies in this vein have mostly been carried out in Europe and the United States."
The news correspondents obtained a quote from the research from the Norwegian University of Science and Technology (NTNU), "The aim of the study was to examine country cluster differences, based on the Culture's Consequences framework, in road traffic risk perception, attitudes towards traffic safety and driver behaviour in samples from Norway, Russia, India, Ghana, Tanzania, Uganda, Turkey and Iran. An additional aim was to examine cluster differences in road traffic culture as symbol use and to investigate whether this theoretical cultural framework predicts risk perception, attitudes towards traffic safety and driver behaviour in the country clusters. The sample consisted of a total of 2418 individuals who were obtained by convenience sampling in the different countries. The countries segmented into four Culture's Consequences clusters; Norway, Russia and India, Sub-Saharan Africa, and Near East countries. The findings showed that Norwegians reported overall safer attitudes towards traffic safety and driver behaviour than the remaining country clusters. Individuals in Africa reported the highest risk perception. The countries also differed substantially in road traffic culture as symbol use. Contrary to established cultural theory, prediction models revealed that cultural factors were stronger predictors of driver behaviour than of risk perception. Also, the social cognitive risk constructs (i.e. risk perception and attitudes) solely explained variance in driver behaviour in the Norwegian and Russia/India clusters. Previous empirical efforts, which aimed to demonstrate that culture is important for the risk perception criterion, may have focused on a criterion variable that is not strongly related to driver behaviour."
According to the news reporters, the research concluded: "Furthermore, countermeasures aimed to influence social cognition may have stronger applicability in countries with a more individualistic western cultural orientation."
For more information on this research see: Culture related to road traffic safety: A comparison of eight countries using two conceptualizations of culture. Accident Analysis and Prevention, 2014;62():319-328. Accident Analysis and Prevention can be contacted at: Pergamon-Elsevier Science Ltd, The Boulevard, Langford Lane, Kidlington, Oxford OX5 1GB, England. (Elsevier - www.elsevier.com; Accident Analysis and Prevention - www.elsevier.com/wps/product/cws_home/336)
Our news journalists report that additional information may be obtained by contacting T. Nordfjaern, Norwegian University Science & Technology, Dept. of Psychol, N-7034 Trondheim, Norway. Additional authors for this research include O. Simsekoglu and T. Rundmo (see also Risk Management).
Keywords for this news article include: Norway, Europe, Trondheim, Traffic Safety, Transportation, Risk Management
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