News Column

Krux's Cross-Screen DMP Reaches 1.2 Billion Unique Monthly Users

February 18, 2014



By a News Reporter-Staff News Editor at Information Technology Newsweekly -- -Krux, the global technology leader in cloud-based data management, blew past its own one billion user record set in December 2013 to reach 1.2 billion unique monthly users in January 2014 including 250 million mobile devices.

Krux is the only company offering a true cross-screen Data Management Platform (DMP) that captures data from any device - smartphones, tablets, desktops, laptops and connected TVs - and makes it actionable in real-time across web and mobile browsers, apps, commerce and ads. Through the creation of personalized, real-time experiences using data culled from trillions of user events - analyzed in Krux's cloud and streamed back to users' screens via Krux's proprietary tag delivery infrastructure - leading digital brands on Krux are measurably improving revenue and user engagement across screens and channels.

"A top requirement for us is to identify our users across devices - web, mobile, app and connected devices," said Damien Pigasse, chief revenue officer, Dailymotion, the world's second-largest video destination with more than 112 million unique monthly visitors and 2.5 billion video views worldwide. Dailymotion went live on Krux's DMP in the fourth quarter of 2013. "With Krux, we can manage and maintain a single view of the user wherever they are."

The new 1.2 billion-unique-consumer milestone follows a year of rapid growth in 2013 for Krux compared to 2012, heralded by a tripling of Krux's client base and a quadrupling of its revenue run-rate, fueled in part by the company's international expansion into Europe and Asia Pacific.

"We're gratified at our accelerating marketplace penetration and frankly a little perplexed by competitors scrambling to develop dedicated mobile DMPs," said Krux Co-founder and CTO Vivek Vaidya. "Consumers access the web from whatever device they happen to have in their pocket or their bag or their living room. For us, mobile isn't a separate product. It's just a part of what we do, another source of data and another connection point with the consumer."

"Remember 'online banking?' It surged for about six months before everyone realized that 'online banking' was just 'banking.' Mobile DMP, which doesn't make any sense on its own terms, will soon suffer that same fate," said Krux Co-founder and CEO Tom Chavez. "Krux has been dedicated to helping companies harness the power of users' data signatures across screens in a single integrated solution from the very beginning. For the highest traffic web destinations across the U.S., EU, and Asia Pacific, Krux has become the most pervasive, most trusted platform for capturing, protecting, analyzing and managing all of their user data across 100 percent of their content."

Among the many new brands that adopted Krux's DMP in 2013 were Meredith, The Telegraph, Axel Springer, Washington Post, Source Interlink, Cars.com, Financial Times, AARP, IAC, Tribune Company, Business Insider and RealEstate.com.au.

Krux expanded its international footprint in 2013 with the opening of its first European office in London and the appointment of veteran online ad and publishing veteran Richard Foster to lead its European Union team. It also added new distribution/reseller agreements with AdzCentral, for the Asia-Pacific region and CCI in Japan.

The company also introduced People Data Management, its framework for enterprise software that takes into account the new reality of today's hyper-connected, people-centric web.

To learn more about Krux's cross-screen DMP, visit www.krux.com or contact Matt Kilmartin at matt@krux.com or 888-415-KRUX (5789) ext. 75.

Keywords for this news article include: Asia, Krux, China, Information Technology, Information and Data Management.

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Source: Information Technology Newsweekly


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