Krux is the only company offering a true cross-screen Data Management Platform (DMP) that captures data from any device - smartphones, tablets, desktops, laptops and connected TVs - and makes it actionable in real-time across web and mobile browsers, apps, commerce and ads. Through the creation of personalized, real-time experiences using data culled from trillions of user events - analyzed in Krux's cloud and streamed back to users' screens via Krux's proprietary tag delivery infrastructure - leading digital brands on Krux are measurably improving revenue and user engagement across screens and channels.
"A top requirement for us is to identify our users across devices - web, mobile, app and connected devices," said Damien Pigasse, chief revenue officer, Dailymotion, the world's second-largest video destination with more than 112 million unique monthly visitors and 2.5 billion video views worldwide. Dailymotion went live on Krux's DMP in the fourth quarter of 2013. "With Krux, we can manage and maintain a single view of the user wherever they are."
The new 1.2 billion-unique-consumer milestone follows a year of rapid growth in 2013 for Krux compared to 2012, heralded by a tripling of Krux's client base and a quadrupling of its revenue run-rate, fueled in part by the company's international expansion into
"We're gratified at our accelerating marketplace penetration and frankly a little perplexed by competitors scrambling to develop dedicated mobile DMPs," said Krux Co-founder and CTO
"Remember 'online banking?' It surged for about six months before everyone realized that 'online banking' was just 'banking.' Mobile DMP, which doesn't make any sense on its own terms, will soon suffer that same fate," said Krux Co-founder and CEO
Among the many new brands that adopted Krux's DMP in 2013 were Meredith,
Krux expanded its international footprint in 2013 with the opening of its first European office in
The company also introduced People Data Management, its framework for enterprise software that takes into account the new reality of today's hyper-connected, people-centric web.
To learn more about Krux's cross-screen DMP, visit www.krux.com or contact
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